Changes

One public applicant, [[Big Room Inc.]], has announced a partnership with [[Afilias]] for their back-end and technical needs, and also announced that they intend to apply for the TLD as a [[Community gTLD]]. They have been working with the World Wildlife Federation (WWF), Greenpeace, and Conservation International to demonstrate the requisite community support.<ref>[http://news.dot-nxt.com/2012/02/06/dot-eco-interview Dot ECO Interview, News.Dot-Nxt.com]</ref>  

One public applicant, [[Big Room Inc.]], has announced a partnership with [[Afilias]] for their back-end and technical needs, and also announced that they intend to apply for the TLD as a [[Community gTLD]]. They have been working with the World Wildlife Federation (WWF), Greenpeace, and Conservation International to demonstrate the requisite community support.<ref>[http://news.dot-nxt.com/2012/02/06/dot-eco-interview Dot ECO Interview, News.Dot-Nxt.com]</ref>  

===Early Criticism==

===Early Criticism===

There has been early speculation by one academic that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly.<ref>[http://au.finance.yahoo.com/news/academic-sets-sights-eco-label-080457302.html Academic Sets Sights Eco Label, Au.Finance.Yahoo.com]</ref>

There has been early speculation by one academic that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly.<ref>[http://au.finance.yahoo.com/news/academic-sets-sights-eco-label-080457302.html Academic Sets Sights Eco Label, Au.Finance.Yahoo.com]</ref>

==References==

==References==