The company's bid for .shop new gTLD is supported by the following entities: <ref>[http://www.dotshop.biz/content/partners Endorsements and Partnerships Past and Present]</ref>
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* Macy's, Inc.
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* Chase Securities
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* Merrill Lynch
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* Morgan Stanley
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* Housing Capital Company
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* Former Fed. Chair and Treasury Secretary G. William Miller
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* U.S. Senator Richard G. Lugar (IN)
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* Former U.S. Senator Birch Bayh (IN)
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==Competitor==
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[[GMO Registry]], a subsidiary of [[GMO Internet Inc.]] offering global internet services including domain name registration, web hosting, global online security services, e-commerce solutions, and Internet media is the strongest competitor of Commercial Connect on its bid for the .shop string. <ref>[http://domainincite.com/nrf-director-joins-shop-applicant/ NRF director joins .shop applicant]</ref> <ref>[http://www.dotshop.org/about/ .Shop by GMO]</ref>