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.eco was identified as a contentious TLD early on, with the main parties being [[Big Room Inc.]], and Dot Eco LLC.. Dot Eco LLC was aligned with former Vice-President of the USA, [[Al Gore]], and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was 'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>
.eco was identified as a contentious TLD early on, with the main parties being [[Big Room Inc.]], and Dot Eco LLC.. Dot Eco LLC was aligned with former Vice-President of the USA, [[Al Gore]], and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was 'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>
In September, 2011, Gore dropped its support to the Dot Eco LLC bid to give way to the application of Big Room Inc., which is supported by Michael Gorbachev's Green Cross International. <ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref> Despite losing Gore's support, [[Minds + Machines]] announced its intentions to apply for a [[.eco]] TLD whether they will do that under their own name or through a client or separate company remains unclear.<ref>
In September, 2011, Al Gore's organization, the Climate Reality project dropped its support to the Dot Eco LLC bid to give way to the application of Big Room Inc., which is supported by Michael Gorbachev's Green Cross International. A spokesman from Gore's camp explained that Climate Reality as a non-profit organization has limited resources and they decided to focus their campaign on global climate issues. <ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref> Despite losing Gore's support, [[Minds + Machines]] announced its intentions to apply for a [[.eco]] TLD whether they will do that under their own name or through a client or separate company remains unclear.<ref>
[http://www.mindsandmachines.com/tag/dot-eco/ Dot Eco, MindsAndMachines.com]</ref>
[http://www.mindsandmachines.com/tag/dot-eco/ Dot Eco, MindsAndMachines.com]</ref>