Changes

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current version of the Applicant Guidebook, it is widely anticipated within the brand-owner community that this will become a specialty subset of gTLDs. The .MRMUSCLE gTLD is intended to be one of those .BRAND gTLDs, with the goal of protecting SC Johnson’s online presence and identity; expanding its marketing and promotion efforts with a focus on Mr. Muscle® products; providing a secure channel for Mr. Muscle®  and other SC Johnson products and services; and offering a platform through which to consolidate many of the intellectual property activities of SC Johnson.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current version of the Applicant Guidebook, it is widely anticipated within the brand-owner community that this will become a specialty subset of gTLDs. The .MRMUSCLE gTLD is intended to be one of those .BRAND gTLDs, with the goal of protecting SC Johnson’s online presence and identity; expanding its marketing and promotion efforts with a focus on Mr. Muscle® products; providing a secure channel for Mr. Muscle®  and other SC Johnson products and services; and offering a platform through which to consolidate many of the intellectual property activities of SC Johnson.

Johnson Shareholdings intends to initially limit registration and use of domain names within the .MRMUSCLE gTLD to SC Johnson and its qualified subsidiaries and affiliates. This initial limited use will allow Johnson Shareholdings to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt Johnson Shareholdings from its annual Code of Conduct Compliance requirements."

Johnson Shareholdings intends to initially limit registration and use of domain names within the .MRMUSCLE gTLD to SC Johnson and its qualified subsidiaries and affiliates. This initial limited use will allow Johnson Shareholdings to establish its operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt Johnson Shareholdings from its annual Code of Conduct Compliance requirements."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1169 Application Download, gTLDresult.ICANN.org] Retrieved 17 Feb 2013</ref>

==References==

==References==

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[[Category:TLD]]

[[Category:TLD]]