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Demand also owns web media syndication company [[Pluck]], which has developed commenting and social networking systems for websites to implement.<ref>[http://www.econtentmag.com/Articles/Editorial/Feature/InFocus-Demand-Media,-Inc.-51641.htm econtentmag.com]</ref>
Demand also owns web media syndication company [[Pluck]], which has developed commenting and social networking systems for websites to implement.<ref>[http://www.econtentmag.com/Articles/Editorial/Feature/InFocus-Demand-Media,-Inc.-51641.htm econtentmag.com]</ref>
As of February 2013, Demand Media is investigating whether to spin its two distinct divisions into separately traded companies. The first would be a media company that enjoys a high amount of web-traffic to its many popular sites and expands via outsourced content creation, while the other would be a registry services company, offering TLDs and domain-related aftermarket solutions.<ref>[http://ir.demandmedia.com/phoenix.zhtml?c=215358&p=irol-newsArticle&ID=1786486&highlight= News Highlight, DemandMedia.com] Published 19 Feb 2013, Retrieved 4 Mar 2013</ref>
==New gTLD Application==
==New gTLD Application==
On May 8, 2012, during a conference call, Kristen Moore, Demand Media's Vice President for Corporate Marketing & Communications confirmed that the company invested $18 million to become the registry operators of a number of TLDs. Moore did not give any further details about the TLDs because the application process was still on going. Domain Name Wire reported that Demand Media selected two backend registry service providers as partners.<ref>[http://domainnamewire.com/2012/05/08/demand-media-invests-18-million-in-new-tlds/ Demand Media invests $18 million in new TLDs]</ref>
On May 8, 2012, during a conference call, Kristen Moore, Demand Media's Vice President for Corporate Marketing & Communications confirmed that the company invested $18 million to become the registry operators of a number of TLDs. Moore did not give any further details about the TLDs because the application process was still on going. Domain Name Wire reported that Demand Media selected two backend registry service providers as partners.<ref>[http://domainnamewire.com/2012/05/08/demand-media-invests-18-million-in-new-tlds/ Demand Media invests $18 million in new TLDs]</ref>