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.pw was relaunched as an [[ccTLD#Open ccTLD|Open ccTLD]] in October, 2012, in the midst of [[ICANN 45]] in Toronto and continued progress in the [[New gTLD Program|new gTLD program]]. The new registry entity, a subsidiary of [[Directi]], is [[.pw The Professional Web|Professional Web]], which matches the acronym and target audience for the namespace. Directi CEO, [[Bhavin Turakhia]], believes that its low-cost pricing model and the wide availability of quality domains will contribute to its success. [[CentralNic]] provides technical registry servies. Sunrise is expected to start in early December and run for about 70 days. Landrush will run for a month, starting in February 2013. Pricing has yet to be finalized.
 
.pw was relaunched as an [[ccTLD#Open ccTLD|Open ccTLD]] in October, 2012, in the midst of [[ICANN 45]] in Toronto and continued progress in the [[New gTLD Program|new gTLD program]]. The new registry entity, a subsidiary of [[Directi]], is [[.pw The Professional Web|Professional Web]], which matches the acronym and target audience for the namespace. Directi CEO, [[Bhavin Turakhia]], believes that its low-cost pricing model and the wide availability of quality domains will contribute to its success. [[CentralNic]] provides technical registry servies. Sunrise is expected to start in early December and run for about 70 days. Landrush will run for a month, starting in February 2013. Pricing has yet to be finalized.
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The Professional Web was originally a project of [[EnCirca]], which Directi acquired in 2004. The original plan for the TLD was to use it to create a bundled social network and text messaging service, and so registrations for the ccTLD haven't been accepted for some time.<ref>[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW as an Open TLD]]</ref>
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The original plan for the TLD was to use it to create a bundled social network and vanity email service, which was discontinued.  EnCirca licensed the TLD to Directi in 2004.<ref>[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW as an Open TLD]]</ref>
    
.pw is the first TLD that Directi is offering registry services for, though it has also applied for 30 new gTLDs.
 
.pw is the first TLD that Directi is offering registry services for, though it has also applied for 30 new gTLDs.
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The registry announced that 50,000 domains had been registered in 3 weeks of its General Availability, with 4,000 names registered in its first 30 minutes of General Availability. It notes that this makes it the most successful TLD launch since [[.xxx]].<ref>[http://www.thedomains.com/2013/04/23/pw-gets-over-50000-registration-in-just-3-weeks/ PW Gets Over 50000 registration in just 3 weeks, TheDomains.com] Published April 23rd, Retrieved April 29th</ref>
 
The registry announced that 50,000 domains had been registered in 3 weeks of its General Availability, with 4,000 names registered in its first 30 minutes of General Availability. It notes that this makes it the most successful TLD launch since [[.xxx]].<ref>[http://www.thedomains.com/2013/04/23/pw-gets-over-50000-registration-in-just-3-weeks/ PW Gets Over 50000 registration in just 3 weeks, TheDomains.com] Published April 23rd, Retrieved April 29th</ref>
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It has had issues of domains being used for abuse and the registry has enforced its acceptable use policy by suspending these domains. In June 2013, it announced that it had registered over 250,000 names, excluding those deleted for abuse. The registration figure was helped in large part by growth in China.<ref>[http://domainincite.com/13365-china-pushes-pw-to-over-250000-names China Pushes PW To Over 250,000 Names, DomainIncite.com]Published & Retrieved 10 June 2013</ref>
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It has had issues of domains being used for abuse and the registry has aggressively enforced its acceptable use policy by suspending these domains. In June 2013, it announced that it had registered over 250,000 names, excluding those deleted for abuse. The registration figure was helped in large part by growth in China.<ref>[http://domainincite.com/13365-china-pushes-pw-to-over-250000-names China Pushes PW To Over 250,000 Names, DomainIncite.com]Published & Retrieved 10 June 2013</ref>
    
==References==
 
==References==
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