DarkBlueSea.com

Type:	Private
Industry:	Direct Navigation
Founded:	Australia, 1999
Headquarters:	Brisbane
Country:	Australia
Products:	Fabulous, Domain Distribution Network, FabulousDomains, DROP
Website:	darkbluesea.com
LinkedIn:	Dark Blue Sea LinkedIn
Key People
Greg Platz, CEO, Director, CFO Matthew Bailey Mark Dalgleish, Director Lee Taylor, Company Secretary

Dark Blue Sea is an online company that is engaged with the supply of direct navigation traffic for Internet business. It belongs to the Photon Group of companies.

Direct Navigation Domains

Dark Blue Sea is a publicly listed site with a portfolio that contains more than 500,000 direct navigation domains. Fabulous.com is the primary product of the company, through which it manages its third party domains, currently numbering more than 600,000. This gives the company a distribution network of more than 1,000,000 generic domains spread out in 550 industry fields.

Affiliates

The wide distribution network is equilibrated by a CPA affiliate network called DarkBlue.com and a PPC based contextual advertising network called Roar.com. Fabulous.com plays the role as the main domain monetization system for the owners of premium domain portfolio. Every domain that is managed via Fabulous.com is furnished with contextual PPC links from top ranking third party suppliers and/or CPA links.

Primary Traffic

The company focuses on providing the best quality traffic based on the “primary traffic” concept. Primary traffic is created when the original idea is performed in action via a keyboard, called the keyboard test. This action is performed either by searching a keyword phrase or by typing in a domain name into the address bar of the internet browser. This is known to generate the purest quality of online traffic.

Products

Fabulous.com

This is a domain registrar cum supplier of exclusive domain management and monetization services and is certified by ICANN. Their services are mainly directed to prominent domainers who have a wide range of English language domains and have premium brand domains or deal with a high volume online traffic for their portfolio management. The domain monetization service at Fabulous was initially introduced for servicing the in-house portfolio of Dark Blue Sea.

Domain Distribution Network

This is a unique platform for increasing the exposure to domain sales dramatically. The partners in this network comprise aftermarket portals, registrars, leading generation affiliates and Whois query sites.

Fabulous Domains

This is aftermarket domain reseller with a catalog that contains more than 500,000 premium domain names. People can buy domains from the in-house portfolio of Dark Blue Sea and as a result of being bought by DBS, the domains enlisted in the searchable catalogue are suitable for SME customers.

DROP

This platform operates the auctions for the secondary and expired domain names for the .au domain namespace.

Companies

The companies included within the Dark Blue Sea group are as follows:

• Dark Blue Sea Pty Ltd
• Fabulous.com Pty Ltd
• Fabulous Parking Pty Ltd
• Roar.com Pty Ltd
• Darkblue.com Pty Ltd
• Yexa.com Pty Ltd
• Domain8 Pty Ltd
• Whois Privacy Services Pty Ltd
• Yexa.com.au Pty Ltd
• Pageseeker.com Pty Ltd
• Fabulous.com.au Pty Ltd (Drop.com.au)