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DomainParking.com: Difference between revisions - ICANNWiki Jump to content

DomainParking.com: Difference between revisions

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[[Category:Companies]]
[[Category:Domain Parking]]
[[Category:Domain Parking]]

Revision as of 16:35, 12 March 2021

Type: Profit Corporation
Founded: 2003
Ownership: Traffic Media
Country: USA
Website: DomainParking.com

DomainParking.com was established in 2003 by a group of domainers and has since become a branch of Traffic Media. The company offers services for services related to parking, appraisal, portfolio management and site building.[1]

The Concept of Domain Parking

Domain Parking is the registration of a domain name without the intent to create and develop a unique site but rather "reserve" it for future development by the registrant or another party. A parked page can potentially generate high levels of traffic, and thus may just be a page full of advertisements.[2]

Many domainers do not do this on their own, but instead contract out their domain or domain portfolio to be parked via a parking company. The company will create the landing page of the website filled with ads and in exchange obtain a percentage of the advertising revenue. [3] The domainer may be holding onto the parked domain to sell later, or also could be satisfied with retaining the parked page in exchange for consistent advertising revenue.[4]

References