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[[Carol Bartz]], CEO
[[Carol Bartz]], CEO
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'''Yahoo!''' is a public corporation that offers multitude of services to users all around the world using Internet as a medium. The company is headquartered at Sunnyvale, California, USA and it belongs to the industry of internet and computer software. Yahoo! is known for its services and products such as search engine and web portals.
A website created by [[David Filo]] and [[Jerry Yang]] and named as “David and Jerry's Guide to the World Wide Web” became Yahoo in 1994.<ref>[http://blogs.static.mentalfloss.com/blogs/archives/22707.html Jerry and David’s Guide to the World Wide Web]</ref>
==History of Yahoo!==
* In January 1994, two individuals named Jerry Yang and David Filo founded the company Yahoo!
* On 18 January 1995, the domain name yahoo.com was created.<ref>[http://www.whois.net/whois_new.cgi?d=yahoo&tld=com Whois.Net Information for yahoo.com]</ref>
* On 8 March 1997, Yahoo acquired Four11 and its web service mail was called Yahoo! Mail.<ref>[http://docs.yahoo.com/docs/pr/release123.html Yahoo! Media Relations]</ref>
* Yahoo! began to use Google’s search results in 2000 and started to work on its own search technology.<ref>[http://en.wikipedia.org/wiki/Yahoo! wikipedia-Yahoo!]</ref>
* In 2004 Yahoo! Began to use its own technology for searching anything on net.<ref>[http://news.cnet.com/2100-1024_3-5160710.html cnet News-Yahoo dumps Google search technology]</ref>
* Yahoo! Mail was revamped in 2007 to compete with Gmail.
Afterwards, Yahoo! never looked back. It acquired wide array of services and it helped Yahoo! in growing its network. The stock prices of Yahoo! rose to high values and it enjoyed huge demand in the market until Dot-Com Bubble.
==Products & Services==
The products and services offered by the Yahoo! are uncountable. Each of the service offered by the company has been designed in such a manner that users like it greatly. The following are the services and products offered by Yahoo!
===Storing Personal Information===
Yahoo! maintains record of information of users browsing the websites owned by the company. It was observed that the company maintains data warehouse that helps it in retaining information for long span of time. Even the search requests made by users at Yahoo! are stored for a few months before deleting them from the record of the company.<ref>[http://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html The New York Times-They More Than You Think]</ref><ref>[http://www.nytimes.com/2008/03/10/technology/10privacy.html The New York Times-To Aim Ads, Web is Keeping Closer Eye on You]</ref>
===Content===
The company delivers contents to users by collaborating with various content providers such as Yahoo! Sports, Yahoo! News, Yahoo! Answers, Yahoo! Games and a few more. In addition, website called Shine was launched by Yahoo! it was meant for women between the age of twenty-five and fifty-four seeking information of different types.<ref>[http://www.msnbc.msn.com/id/23879739/ msnbc.com-New Yahoo site to ‘Shine’ on Women]</ref>
===Mobile Services===
Yahoo! entered the area of mobile services with Yahoo! Mobile. Users can enjoy various features using this service and they are instant messaging, mobile blogging, entertainment, ring tones, information services and a few more.
===Communication===
Yahoo! has established its name in the area of communication through services like Yahoo! Messenger and Yahoo! Mail. Both these services offered by the company are highly popular amongst internet users and offers various benefits to the users.<ref>[http://news.cnet.com Cnet News]</ref>
===Advertising===
Yahoo! has launched innumerous products in the area of advertising and advertisers can avail benefits from these products to the best extent possible. The first amongst them is Yahoo! Publisher Network where advertisements can be placed for improving the traffic to a website.
===Small Business===
Small business can be established by opening online stores at varied platforms offered by Yahoo such as Yahoo! Merchant Solutions, Yahoo! Business Email, Yahoo! Store, and Yahoo! Domains.
===Yahoo! Meme<ref>[http://meme.yahoo.com/home/ Yahoo! Meme]</ref>===
This is social service similar to sites such as Twitter and Jaiku.
===Yahoo! Next===
Here users can find services and products to be launched by Yahoo! in coming days. All the services mentioned in this section are under beta testing and users can give their feedback by using the services. It helps Yahoo! greatly in knowing how the users would welcome the new service or product being designed at the company.
==Acquisitions<ref>[http://en.wikipedia.org/wiki/List_of_acquisitions_by_Yahoo! Wikipedia-List of Acquisitions by Yahoo]</ref>==
Yahoo!’s acquisition process has not stopped since it started acquisition in September 1997, the first being added into the cart being Net Controls (September 1997) and latest being IntoNow (April 2011). It has acquired 63 companies till April 2011, some of which are given below:
* Net Controls
* Four11
* Classic Games
* Sportasy
* Viaweb
* Hyperparallel
* Encompass
* MyQuest
* eGroups
* Kimo
* LAUNCH Media
* Inktomi Corporation
* Oddpost
* Stata Labs
* Stadeon
* Ludicorp
* WUF Networks
* Maven Networks
* MyBlogLog
* SearchFox
* Yoyodyne
* Online Anywhere
* Verdisoft
* Webcal
* TeRespondo
* Kenet Works
* Jumpcut.com
* Xoopit
* Koprol
* IntoNow
==Awards and Recognitions==
* Silicon Valley Power Energy Innovator Award
* Flex Your Power Award Winner in Media and Education Category<ref>[http://www.fypower.org/feature/awards/index.html Flex Your Power Awards]</ref>
* Corporate Responsibility Officer's 10 Best Media — Ranked #1 Environment Corporate Citizen<ref>[http://www.thecro.com/files/CRO%20Ten%20Best%20List.pdf]</ref>
* Fortune's Most Admired Companies 2008<ref>[http://money.cnn.com/magazines/fortune/mostadmired/2008/industries/26.html CNNMoney-America's Most Admired Companies]</ref>
* PETA's 5th Annual Proggy Awards for Most Vegetarian– and Earth-Friendly Corporate Cafeteria<ref>[http://features.peta.org/PETAProggyAwards/#isp Peta]</ref>
* South Bay Water Recycling Award
==References==
{{reflist}}
==External links==
* [http://www.yahoo.com Yahoo!]
[[Category: Companies]]

Revision as of 05:30, 30 May 2011

Type: Public
Founded: USA, 1994
Founder(s): Jerry Yang, David Filo
Headquarters: Sunnyvale, California, USA
Country: USA
Products: Yahoo! Mail, Yahoo! Games, Yahoo! Groups, Yahoo! Babel Fish, Yahoo! Mobile, Yahoo! Maps, Yahoo! Music
Employees: 13600+
Revenue: US$ 6.324 billion (2010)
Website: yahoo.com
Blog: Explorer Yahoo! Blog
Facebook: Yahoo!
LinkedIn: Yahoo!
Twitter: @YAHOO
Key People
Roy J. Bostock, Chairman

Carol Bartz, CEO

Yahoo! is a public corporation that offers multitude of services to users all around the world using Internet as a medium. The company is headquartered at Sunnyvale, California, USA and it belongs to the industry of internet and computer software. Yahoo! is known for its services and products such as search engine and web portals.

A website created by David Filo and Jerry Yang and named as “David and Jerry's Guide to the World Wide Web” became Yahoo in 1994.[1]

History of Yahoo!

  • In January 1994, two individuals named Jerry Yang and David Filo founded the company Yahoo!
  • On 18 January 1995, the domain name yahoo.com was created.[2]
  • On 8 March 1997, Yahoo acquired Four11 and its web service mail was called Yahoo! Mail.[3]
  • Yahoo! began to use Google’s search results in 2000 and started to work on its own search technology.[4]
  • In 2004 Yahoo! Began to use its own technology for searching anything on net.[5]
  • Yahoo! Mail was revamped in 2007 to compete with Gmail.

Afterwards, Yahoo! never looked back. It acquired wide array of services and it helped Yahoo! in growing its network. The stock prices of Yahoo! rose to high values and it enjoyed huge demand in the market until Dot-Com Bubble.

Products & Services

The products and services offered by the Yahoo! are uncountable. Each of the service offered by the company has been designed in such a manner that users like it greatly. The following are the services and products offered by Yahoo!

Storing Personal Information

Yahoo! maintains record of information of users browsing the websites owned by the company. It was observed that the company maintains data warehouse that helps it in retaining information for long span of time. Even the search requests made by users at Yahoo! are stored for a few months before deleting them from the record of the company.[6][7]

Content

The company delivers contents to users by collaborating with various content providers such as Yahoo! Sports, Yahoo! News, Yahoo! Answers, Yahoo! Games and a few more. In addition, website called Shine was launched by Yahoo! it was meant for women between the age of twenty-five and fifty-four seeking information of different types.[8]

Mobile Services

Yahoo! entered the area of mobile services with Yahoo! Mobile. Users can enjoy various features using this service and they are instant messaging, mobile blogging, entertainment, ring tones, information services and a few more.

Communication

Yahoo! has established its name in the area of communication through services like Yahoo! Messenger and Yahoo! Mail. Both these services offered by the company are highly popular amongst internet users and offers various benefits to the users.[9]

Advertising

Yahoo! has launched innumerous products in the area of advertising and advertisers can avail benefits from these products to the best extent possible. The first amongst them is Yahoo! Publisher Network where advertisements can be placed for improving the traffic to a website.

Small Business

Small business can be established by opening online stores at varied platforms offered by Yahoo such as Yahoo! Merchant Solutions, Yahoo! Business Email, Yahoo! Store, and Yahoo! Domains.

Yahoo! Meme[10]

This is social service similar to sites such as Twitter and Jaiku.

Yahoo! Next

Here users can find services and products to be launched by Yahoo! in coming days. All the services mentioned in this section are under beta testing and users can give their feedback by using the services. It helps Yahoo! greatly in knowing how the users would welcome the new service or product being designed at the company.

Acquisitions[11]

Yahoo!’s acquisition process has not stopped since it started acquisition in September 1997, the first being added into the cart being Net Controls (September 1997) and latest being IntoNow (April 2011). It has acquired 63 companies till April 2011, some of which are given below:

  • Net Controls
  • Four11
  • Classic Games
  • Sportasy
  • Viaweb
  • Hyperparallel
  • Encompass
  • MyQuest
  • eGroups
  • Kimo
  • LAUNCH Media
  • Inktomi Corporation
  • Oddpost
  • Stata Labs
  • Stadeon
  • Ludicorp
  • WUF Networks
  • Maven Networks
  • MyBlogLog
  • SearchFox
  • Yoyodyne
  • Online Anywhere
  • Verdisoft
  • Webcal
  • TeRespondo
  • Kenet Works
  • Jumpcut.com
  • Xoopit
  • Koprol
  • IntoNow

Awards and Recognitions

  • Silicon Valley Power Energy Innovator Award
  • Flex Your Power Award Winner in Media and Education Category[12]
  • Corporate Responsibility Officer's 10 Best Media — Ranked #1 Environment Corporate Citizen[13]
  • Fortune's Most Admired Companies 2008[14]
  • PETA's 5th Annual Proggy Awards for Most Vegetarian– and Earth-Friendly Corporate Cafeteria[15]
  • South Bay Water Recycling Award

References

External links

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