NameMedia

Type:	Privately Held
Industry:	Internet Adverdisment
Founded:	1999
Founder(s):	Brian Taff, Michael Mann
Ownership:	Highland Capital Partners, Summit Partners
Headquarters:	230 Third Ave Waltham, MA 02451
Country:	USA
Businesses:	Afternic, BuyDomains.com SmartNames, Visionary Networks Photo.net
Employees:	151-200
Revenue:	$75 million(2007)
Website:	NameMedia
LinkedIn:	NameMedia
Twitter:	@NameMedia
Key People
Kelly Conlin, CEO Mark Haseltine, CTO Brian Lucy, CFO Nadya Morozova, European Business Development Manager

NameMedia is network of websites initially created for the trade of domain names but is now also deploying domain monetization strategy to the world's largest network of their websites getting more than 60 million visitors per month. The company is supposed to have more than 2.2 million of domain names for monetization including 0.75 million which are owned by NameMedia itself. It is partners with 35 premier marketing companies including Network Solutions, Key-Systems and Mesh Digital.

History

In 1999 Michael Mann and Brian Taff founded BuyDomains.com for sale and purchase of premium domain names. In start of 2005 BuyDomains was acquired by Highland Capital Partners and Summit Partners. Company changed its name to yesDirect for some time but it was again changed to be NameMedia in June 2006 with the motives of business through advertisement.

Subsidiaries

Along with the domain name trade business, NameMedia has developed and runs community websites related to photography,stamping, crafting, astrology, sky-diving and rock climbing. The websites under the ownership of NameMedia are:

• Splitcoaststampers.com
• Afternic.com
• BuyDomains.com
• SmartNames.com
• photo.net
• Photography.com
• RockClimbing.com
• DropZone.com
• BASEJumper.com
• Flyfish.com
• Tarot.com
• DailyHoroscope.com