NameMedia

Type:	Privately Held
Industry:	Internet Advertisement
Founded:	1999
Founder(s):	Brian Taff, Michael Mann
Ownership:	Highland Capital Partners, Summit Partners
Headquarters:	230 Third Ave Waltham, MA 02451
Country:	USA
Businesses:	Afternic, BuyDomains.com SmartNames, Visionary Networks, Photo.net
Employees:	151-200
Revenue:	$75 million (2007)
Email:	inquiries[at]namemedia.com
Website:	NameMedia.com
LinkedIn:	NameMedia
Twitter:	@NameMedia
Key People
Kelly Conlin, CEO Mark Haseltine, CTO Brian Lucy, CFO Nadya Morozova, European Business Development Manager

NameMedia is network of websites that initially dealt with the trade of domain names, but is has now also offering domain monetization strategy to the world's largest network of websites, receiving more than 70 million visitors per month. The company may have as many as 2.2 million of monetized domain names, including 0.75 million domains that are owned by NameMedia itself. It is partners with 35 premier marketing companies including Network Solutions, Key-Systems, Mesh Digital,DirectNIC, Ltd., and TierraNet.

History

In 1999, Michael Mann and Brian Taff founded BuyDomains.com for the sale and purchase of premium domain names. At the beginning of 2005, BuyDomains was acquired by Highland Capital Partners and Summit Partners. The company changed its name to yesDirect for some time, but it was changed again, to NameMedia, in June, 2006.

Subsidiaries

Along with the domain name trade business, NameMedia has developed and runs community websites related to photography,stamping, crafting, astrology, sky-diving and rock climbing. The websites under the ownership of NameMedia are:

• Splitcoaststampers.com
• Afternic.com
• BuyDomains.com
• SmartNames.com
• Photo.net
• Photography.com
• RockClimbing.com
• DropZone.com
• BASEJumper.com
• Flyfish.com
• Tarot.com
• DailyHoroscope.com