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==Lesson 6: Branding and Marketing==
==Lesson 6: Branding and Marketing==
In previous Lessons we talked about RG issues in a theoretical, general way. This time, though, we will do something quite different; we are going to expose real life cases around Branding and Marketing in RGs and Internet Governance projects, and from these experiences we'll extract some general guidelines.
In the first part of this Lesson we'll talk about '''how to get a logo''' for your project, and on the second we'll see how to market your project and events in order to maximize recruitment and participation.
1 The nets@USP
2 The GEDI@UFRN and Y2IG Logos
[[Image:Y2IG Logo.png|frameless|280px|left]]
https://www.reddit.com/r/freedesign/


==Lesson 7: Executing your Project==
==Lesson 7: Executing your Project==

Revision as of 15:15, 10 April 2017

Lesson 2: What do You Need?

You need Space and a Hard Core

Lesson 3: Defining Your Group

Expand the topic from Lesson 1

Lesson 4: Establishing Goals and Objectives

Blog/site, maybe organizing events

Lesson 5: Project Management

Lesson 6: Branding and Marketing

In previous Lessons we talked about RG issues in a theoretical, general way. This time, though, we will do something quite different; we are going to expose real life cases around Branding and Marketing in RGs and Internet Governance projects, and from these experiences we'll extract some general guidelines.

In the first part of this Lesson we'll talk about how to get a logo for your project, and on the second we'll see how to market your project and events in order to maximize recruitment and participation.

1 The nets@USP

2 The GEDI@UFRN and Y2IG Logos

https://www.reddit.com/r/freedesign/

Lesson 7: Executing your Project

Stage 1

Available Resources

Resources to Learn Internet Governance

Scientific Production

Considerations on Team Diversity

(Branding, Morale and Marketing),

Organizing Events

Recruitment

Stage 2

Official vs. Unofficial Groups

(Fostering Scientific Freedom, Dissent and Debate)

Multidisciplinarity and Multistakeholderism

Principles of Structure and Management

Student Profiling