In previous Lessons we talked about RG issues in a theoretical, general way. This time, though, we will do something quite different; we are going to expose real life cases around Branding and Marketing in RGs and Internet Governance projects, and from these experiences we'll extract some general guidelines.
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In the first part of this Lesson we'll talk about '''how to get a logo''' for your project, and on the second we'll see how to market your project and events in order to maximize recruitment and participation.