L'Oréal: Difference between revisions
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| keypeople = [[Georges-Edouard Dias]]- SVP of Digital Business,<br> | | keypeople = [[Georges-Edouard Dias]]- SVP of Digital Business,<br> | ||
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'''L'Oréal''' is a prominent make-up and beauty product manufacturer that has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> | '''L'Oréal''' is a prominent make-up and beauty product manufacturer that has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the [[TLD]].<ref>[http://www.circleid.com/posts/20120614_big_brands_trying_to_corner_generic_domain_namespaces/ Big Brands Trying to Corner Generic Domain Namespaces, CircleID.com]</ref> | ||
The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref> | The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref> | ||
Revision as of 17:09, 16 August 2012
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| Type: | Privately Held |
| Industry: | Beauty, Makeup, New TLDs |
| Founded: | 1909 |
| Founder(s): | Eugène Schueller |
| Country: | France |
| Employees: | 66,620 (2010) |
| Revenue: | $19.5 billion (2010) |
| Website: | LOreal.com |
| Key People | |
| Georges-Edouard Dias- SVP of Digital Business, | |
L'Oréal is a prominent make-up and beauty product manufacturer that has applied for 15 new gTLDs in ICANN's gTLD expansion program. 5 of the 15 are gTLDs for generic terms related to its business interests (.beauty, .skin, .makeup, .salon, .hair), and the other 10 are Brand TLDs representing brands it owns (.redken, .lancome, etc.); one of its 10 brand applications is an IDN (.欧莱雅) for "L'Oréal" in Hans Chinese.[1] It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the TLD.[2]
The company has been working with the new gTLD consultancy, FairWinds Partners.[3]
TLDs Applied for
- .beauty
- .garnier
- .hair
- .kerastase
- .kiehls
- .lancome
- .loreal
- .makeup
- .matrix
- .maybelline
- .redken
- .salon
- .skin
- .欧莱雅