Association of National Advertisers: Difference between revisions

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It seems their intensive lobbying may have been key in securing a U.S. Senate hearing on new gTLDs, scheduled for December 8th, 2011.<ref>[http://news.dot-nxt.com/2011/12/02/senate-hearing-gtlds Senate Hearing gTLDs, news.dot-nxt.com]</ref><ref>[http://www.brandchannel.com/home/post/2011/12/05/ICANN-gTLD-Senate-Hearing-120511.aspx ICANN gTLD Senate Hearings, BrandChannel.com]</ref> The hearing was convened by the US Senate Committee on Commerce, Science, and Transportation.<ref>[http://www.domainnews.com/en/us-senate-committee-to-hold-hearings-on-new-gtld-concerns.html US Senate Committee to Hold Hearings on New gTLD Concerns, DomainNews.com]</ref> Indeed, [[Dan Jaffe]], ANA's VP of Government Relations, was announced as a witness ahead of the actual hearing.<ref>[http://domainincite.com/dyson-confirmed-for-new-gtlds-senate-hearing/ Dyson Confirmed for New gTLDs Senate Hearing, DomainIncite.com]</ref>

===ANA Members' new gTLD ~~Bids~~===

===ANA Members' new gTLD Applications===

Despite ANA's opposition to the program it was common knowledge that many of its largest members would still be ~~making~~ new gTLD ~~bids~~. This was generally suspected, but in some cases had already been announced, such as the .canon bid announced by ANA member Canon.<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx gTLD Dot Branding Deloitte Canon Motorola, BrandChannel.com]</ref><ref>[http://www.ana.net/members/list Members List, ANA.net]</ref> This was further confirmed in January 2012, just days before the launch of the [[New gTLD Program|new gTLD program]], when [[Melbourne IT]] announced it was working on over 100 new gTLD applications for clients, including ANA members.<ref>[http://domainincite.com/melbourne-it-involved-in-100-gtld-applications/ Melbourne IT involved in 100 gTLD applications, DomainIncite.com]</ref> In the end, approximately 100 members of ANA applied for new gTLDs, although many of the applications were probably defensive. Most applied only for their trademarks, but some, including Allstate's applications for [[.carinsurance]] and [[.autoinsurance]], and Wal-Mart's and Safeway's competing applications for [[.grocery]], applied for generic terms as well.<ref>[http://domainnamewire.com/2012/06/15/about-100-ana-members-apply-for-new-top-level-domains/ About 100 ANA members apply for new top level domains, domainnamewire.com]</ref>

Despite ANA's opposition to the program it was common knowledge that many of its largest members would still be filing new gTLD applications. This was generally suspected, but in some cases had already been announced, such as the [[.canon]] bid announced by ANA member [[Canon]].<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx gTLD Dot Branding Deloitte Canon Motorola, BrandChannel.com]</ref><ref>[http://www.ana.net/members/list Members List, ANA.net]</ref> This was further confirmed in January, 2012, just days before the launch of the [[New gTLD Program|new gTLD program]], when [[Melbourne IT]] announced it was working on over 100 new gTLD applications for clients, including ANA members.<ref>[http://domainincite.com/melbourne-it-involved-in-100-gtld-applications/ Melbourne IT involved in 100 gTLD applications, DomainIncite.com]</ref> In the end, approximately 100 members of ANA applied for new gTLDs, although many of the applications were probably defensive. Most applied only for their trademarks, but some, including Allstate's applications for [[.carinsurance]] and [[.autoinsurance]], and Wal-Mart's and Safeway's competing applications for [[.grocery]], applied for generic terms as well.<ref>[http://domainnamewire.com/2012/06/15/about-100-ana-members-apply-for-new-top-level-domains/ About 100 ANA members apply for new top level domains, domainnamewire.com]</ref>

===Do Not Sell List Proposal===

@@ Line 64: / Line 64: @@
 It seems their intensive lobbying may have been key in securing a U.S. Senate hearing on new gTLDs, scheduled for December 8th, 2011.<ref>[http://news.dot-nxt.com/2011/12/02/senate-hearing-gtlds Senate Hearing gTLDs, news.dot-nxt.com]</ref><ref>[http://www.brandchannel.com/home/post/2011/12/05/ICANN-gTLD-Senate-Hearing-120511.aspx ICANN gTLD Senate Hearings, BrandChannel.com]</ref> The hearing was convened by the US Senate Committee on Commerce, Science, and Transportation.<ref>[http://www.domainnews.com/en/us-senate-committee-to-hold-hearings-on-new-gtld-concerns.html US Senate Committee to Hold Hearings on New gTLD Concerns, DomainNews.com]</ref> Indeed, [[Dan Jaffe]], ANA's VP of Government Relations, was announced as a witness ahead of the actual hearing.<ref>[http://domainincite.com/dyson-confirmed-for-new-gtlds-senate-hearing/ Dyson Confirmed for New gTLDs Senate Hearing, DomainIncite.com]</ref>
-===ANA Members' new gTLD Bids===
+===ANA Members' new gTLD Applications===
-Despite ANA's opposition to the program it was common knowledge that many of its largest members would still be making new gTLD bids. This was generally suspected, but in some cases had already been announced, such as the .canon bid announced by ANA member Canon.<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx gTLD Dot Branding Deloitte Canon Motorola, BrandChannel.com]</ref><ref>[http://www.ana.net/members/list Members List, ANA.net]</ref> This was further confirmed in January 2012, just days before the launch of the [[New gTLD Program|new gTLD program]], when [[Melbourne IT]] announced it was working on over 100 new gTLD applications for clients, including ANA members.<ref>[http://domainincite.com/melbourne-it-involved-in-100-gtld-applications/ Melbourne IT involved in 100 gTLD applications, DomainIncite.com]</ref> In the end, approximately 100 members of ANA applied for new gTLDs, although many of the applications were probably defensive. Most applied only for their trademarks, but some, including Allstate's applications for [[.carinsurance]] and [[.autoinsurance]], and Wal-Mart's and Safeway's competing applications for [[.grocery]], applied for generic terms as well.<ref>[http://domainnamewire.com/2012/06/15/about-100-ana-members-apply-for-new-top-level-domains/ About 100 ANA members apply for new top level domains, domainnamewire.com]</ref>
+Despite ANA's opposition to the program it was common knowledge that many of its largest members would still be filing new gTLD applications. This was generally suspected, but in some cases had already been announced, such as the [[.canon]] bid announced by ANA member [[Canon]].<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx gTLD Dot Branding Deloitte Canon Motorola, BrandChannel.com]</ref><ref>[http://www.ana.net/members/list Members List, ANA.net]</ref> This was further confirmed in January, 2012, just days before the launch of the [[New gTLD Program|new gTLD program]], when [[Melbourne IT]] announced it was working on over 100 new gTLD applications for clients, including ANA members.<ref>[http://domainincite.com/melbourne-it-involved-in-100-gtld-applications/ Melbourne IT involved in 100 gTLD applications, DomainIncite.com]</ref> In the end, approximately 100 members of ANA applied for new gTLDs, although many of the applications were probably defensive. Most applied only for their trademarks, but some, including Allstate's applications for [[.carinsurance]] and [[.autoinsurance]], and Wal-Mart's and Safeway's competing applications for [[.grocery]], applied for generic terms as well.<ref>[http://domainnamewire.com/2012/06/15/about-100-ana-members-apply-for-new-top-level-domains/ About 100 ANA members apply for new top level domains, domainnamewire.com]</ref>
 ===Do Not Sell List Proposal===