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'''.fit''' is an active [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Minds + Machines]] manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 06 January, 2015.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 28 Apr 2015</ref>. General Availability, (on a first come, first serve basis) for the TLD begins 29 April 2015. <ref>http://domainnamewire.com/2015/04/27/new-tlds-this-week-video-fit-and-sale/. Domainnamewire.com. Retrieved 28 Apr 2015</ref>
'''.fit''' is an active [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Minds + Machines]] manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 06 January, 2015.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 28 Apr 2015</ref>. General Availability, (on a first come, first serve basis) for the TLD begins 29 April 2015. <ref>http://domainnamewire.com/2015/04/27/new-tlds-this-week-video-fit-and-sale/. Domainnamewire.com. Retrieved 28 Apr 2015</ref>
===Positioning Statement===
Get your website in shape with a .fit domain name, the best way to quickly connect your brand to the global fitness community. Whether you’re a gym, a fitness clothing brand, a supplement maker, a personal trainer, an equipment vendor or any other company in the fitness market, a .fit domain offers you a short, memorable way of linking your brand with the one thing all of your customers want: being fit.
===Benefits===
.Fit domain names are the easiest way to give your web presence an immediate, hip, and unique branding upgrade.


===Applicants===
===Applicants===

Revision as of 15:46, 30 August 2017

Status: Active
Date Implemented: 29 April 2015
Type: Generic
Category: Health
Priority #: 936 - Famous Four Media (Platinum Registry Limited)
1336 - Minds + Machines

More information:

.fit is an active TLD in ICANN's New gTLD Program. Minds + Machines manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 06 January, 2015.[1]. General Availability, (on a first come, first serve basis) for the TLD begins 29 April 2015. [2]

Applicants[edit | edit source]

Top Level Domain Holdings Ltd., .fit is one of the 68 applications that has filed for on its own behalf. Its wholly-owned subsidiary Minds + Machines will provide back-end registry solutions.[3] This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicants[edit | edit source]

Famous Four Media withdrew it application in June 2013, due to a partnership and revenue-sharing model between itself and TLDH.[4][5]

References[edit | edit source]