.商店

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	shop
Manager:	Donuts
Registry Provider:	Demand Media
Type:	IDN gTLD
Category:	Commerce
Priority #:	11
More information:

.商店 is an IDN gTLD being proposed in ICANN's New gTLD Program. The applicant is Donuts (Wild Island, LLC). It is Hans Chinese for "shop".

.商店 是一个国际化通用顶级域名。该域名已被纳入ICANN的新通用顶级域名计划中。申请人为Donuts公司。

Application Details

Excerpted from applicant response to question #18:

"THE CHINESE CHARACTER STRING FOR .SHOP OR .STORE This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

Broadly speaking, this TLD reflects the Mandarin word for SHOP or STORE. It will be very attractive to the millions of people and organizations worldwide who speak Mandarin and operate, supply, or frequent stores or shops. This is a broad and wide-ranging group. The number and variety of stores and shops on the Internet is virtually limitless. This highly inclusive TLD will be appealing to virtually any Mandarin-speaking registrant worldwide and would be operated in a highly secure manner.

DONUTS’ APPROACH TO PROTECTIONS No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level."

申请细节

【.商店】这一通用顶级域名将在国际范围内吸引众多使用中文进行商务运营，供给操作，或商铺运作的客户及组织。由于网上商铺的数量及种类是无限制的，【.商店】名下将产生一个涵盖广泛的二级域名组。这一包容性极强的顶级域名将对国际上任何使用中文的域名注册人产生吸引并将在高级别的安全举措下运行。

Donuts公司通过咨询国际法律部门，消费者隐私倡导组织，知识产权组织以及其他互联网产业组织，并对所得意见及建议进行评估，制定了一套远胜于现有顶级域名的域名保护措施。同时，该公司为互联网命名空间引入了20多条新的权益保护机制，以提升用户的安全体验。

Top-Level Domain