.工行

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	ICBC
Manager:	Afilias
Type:	IDN Brand TLD
Priority #:	41
More information:

.工行 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Industrial and Commercial Bank of China Limited. The string is the commonly used and wildly recognized Chinese abbreviation of the Industrial and Commercial Bank of China (ICBC). It is an official registered trademark of ICBC.

.工行 是一个国际化品牌顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为中国工商银行。该系列域名是为中国人所熟知运用的工商银行（ICBC）的简写。这也是中国工商银行的官方注册商标。

Application Details

Excerpted from response to question #18 in TLD Application:

"The intention of the Industrial and Commercial Bank of China Limited (ʺICBCʺ) in filing this application is to provide a trusted, hierarchical and intuitive namespace for businesses and consumers that use ICBC’s broad range of financial products and services. In addition to this IDN application for the .工行 string, ICBC will also be filing an ASCII application for the string (.工行) to provide a unified branding strategy for a global financial institution.

[..]

Potential Business Models

ICBC is still analyzing potential use case options on the type of domain names that will be permitted to be registered and by whom. In undertaking this research, ICBC is leveraging its experience as global financial institution to ensure that its corporate and individuals clients are provided information and services in a safe and trusted environment. The current best thinking involves a three stage roll-out over a seven year period of time.

Stage One

The primary use of the .工行 gTLD will initially be primarily defensive in nature, with ICBC registering a limited number of second level domain names. This initial use will provide ICBC IT and security personal the ability to run a number of tests to ensure seamless and secure access to the ICBC website, and interoperability with various software and web-based applications. This will likely take one year, especially considering that ICBC will be seeking to integrate both an ASCII and IDN application.

Stage Two

Once appropriate security and stability issues have been satisfactorily addressed, ICBC will likely begin allocating domain name for internal corporate use. This will likely involve allocating second level domain names corresponding to individual branches and potentially financial products and services offered by ICBC. This phased roll-out will likely take place during years two thru three, but is subject to change depending upon a range of external factors. During this same period of time ICBC will evaluate potential strategies to migrate all traffic away from the current patch work network of second level domains registered in various TLDs, to ICBC’s ASCII and IDN gTLDs.

Stage Three

ICBC is still evaluating the potential to allow future registration of domain name to individuals and organizations outside of ICBC, e.g. select VIPS and SMEs. However, ICBC will likely not make any such determination until after the first three years of operation, and the ability of ICBC to survey how other global financial institutions that might apply for a gTLD are using it in the broader commercial marketplace. This proposed phased roll-out provides heighted guarantees that the identity and contact information of each .工行 domain name registrant will be known thus minimizing the start-up and operational costs of ICBC."

申请细节

中国工商银行将【.工行】注册为顶级域名的目的在于给该行的商业及一般顾客提供可信赖，分层次，以及直观的命名空间，以此让他们方便使用工行的各种产品及服务。此外，工商银行还将依照美国信息交换标准码（ASCII）申请英文版的工行域名，此举为其全球金融机构的统一品牌战略所考虑。

潜在商业模式

中国工商银行还在对各种潜在域名类别以及域名注册商的选择进行分析。工行正在运用其国际金融机构的经验以确保其法人及独立客户在安全可信的环境下获得所需信息及服务。目前说来，工行正考虑实行一个7年发展周期的“三段式”模式。

第一阶段

工行在这一阶段对【.工行】这一顶级域名的使用将是保守型的。银行将注册有限的二级域名以供IT及安全系统技术人员对域名运行进行测试，以获得无缝且安全的官网通道，及具有可操作性的一些列软件和网页应用程序。这一阶段将持续一年。时间看似长但考虑到工行需要将两种形式的域名（ASCII和IDN）进行整合就不难理解了。

第二阶段

一旦所有的网络安全及稳定性问题都得到了妥善解决，中国工商银行将在内部进行域名分配。这一计划将涉及二级域名与银行独立分支及银行潜在金融产品及服务业务的协调一致工作。这一阶段将持续两到三年，具体时间长短取决于一系列外部因素。在此期间，中国工商银行将对现有网络运行形式，即各种二级域名的拼凑使用转化至ASCII和IDN通用顶级域名的方案进行评估。

第三阶段

工商银行正对未来是否允许外部个人和组织，如一部分VIP客户和中小企业（SME）进行域名注册进行评估。但现在看来，工行将不太可能在最初三年内开启这项服务。工行将在对其他申请通用顶级域名的国际金融机构进行调查研究后做出相关计划。这一阶段将在很高程度上保证中国工商银行的身份特性。同时，每一个在【.工行】顶级域名下注册下级域名的申请人信息也都将为可见的。这将大大降低工行的各项启动及运行成本。

Top-Level Domain

Internationalized Domain Name