.reliance

Status:	Proposed
Registry Provider:	Afilias
Type:	Brand TLD
More information:

.reliance is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Reliance Industries Limited.

Application Details

The following is excerpted from the applicant's response to question #19=8:

"he Reliance Group, founded by Sh. Dhirubhai H. Ambani (1932-2002), is the largest private sector enterprise in India. The groupʹs annual revenues are in excess of US$ 58 billion (2010-2011). The flagship company, Reliance Industries Limited, is a Fortune Global 500 company ranked 134, by net revenues, and 119, by net profit, as per Fortune Global 500 list, 2011. The company has interests across multiple sectors including Exploration & Production, Refining and Marketing, Petrochemicals, Organized Retail, Telecom and Financial Services. Popularly known as Reliance or RIL, the company’s mission is to improve the life of Indians by providing opportunities and products that are cost effective and accessible. Reliance is forever looking for new ways to protect its brand and make it easier and simpler for people to reach it, and know more about its offerings and the company, be it on the web or by other means of offline communication. As part of the same efforts, RIL would like to acquire the gTLD .Reliance and use it actively as part of our corporate branding strategy, to make it easier for people to reach us on the Internet. All corporate web sites, including those of different businesses and departments will be housed under the “.RIL” gTLD (also applied for) with mirror second-level domains created under the “.Reliance” gTLD, and all incoming traffic onto “.Reliance” will be directed to its respective mirror second-level domain under “.RIL” gTLD. Reliance Industries Limited has been an active participant in the development of the Internet in India. It has been credited multiple times with furthering the reach of the Internet in the Indian subcontinent. RIL was amongst the first companies in India to establish a companywide e-mail system in 1996 which extended to over 500 employees and since then has rapidly been accepted and now covers over 22,000 employees. We were also the first company to offer affordable and accessible mobile technology in India. By using the power of CDMA mobile technology, we enabled every mobile hand-set to act as a model and enabled Indians to connect to the Internet anywhere, anytime. Currently, RIL owns the web site “www.ril.com” and over 1100 domain names which we use, to protect our brand name in the web arena. We also have a strong legal team whose primary objective is to track our IP infringements and ensure that proper course of action is taken to prevent the same. By acquiring “.Reliance” gTLD, RIL plans to move its entire corporate web site and that of other businesses under the “.Reliance” gTLD acting as a pseudo placeholder which will redirect traffic to the “.RIL” gTLD (also applied for)."