.quest

Status:	Proposed
Type:	Brand TLD
More information:

.quest is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Quest ION Limited.

Application Details

The following is excerpted from the applicant's response to question #18:

"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .QUEST GTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF CREDIBILITY, REPUTATION AND BRAND AUTHENTICITY.

The .quest gTLD will create a new generation gTLD serving the interests of end users by providing an authoritative Internet space where information about products and services, resources and marketing for the Quest brand will be closely controlled by QNet Ltd. (QNet). The majority of the anticipated domain name registrations in .quest gTLD will be used in the promotion and communication of QNet’s products and services. Registration for second or third level domain names under .quest will be available to both QNet affiliate entities and to those parties appointed as independent representatives of Qnet, in accordance with the registration policy. A subset of domain names may also be created and used for communication and marketing purposes, tailored to specific geographic locations, with internet users assured of brand authenticity. The .quest gTLD aims to promote a global online network for QNet and to protect the reputation and credibility of QNet online.

QNet is part of the QI Group of companies, a multinational conglomerate comprising a dynamic group of companies with regional offices in Hong Kong, Singapore, Malaysia, Philippines and a wide range of subsidiary companies in over 30 countries. The QI Group was established in 1998 and has seven main businesses (telecommunications, lifestyle and leisure, luxury and collectibles, training and education, property development and project management, logistics and its flagship, a global direct selling and e-commerce business). The QI Group also has an interest in Quest International University Perak in Malaysia in conjunction the State Government of Perak. QNet is the main subsidiary of the QI Group and is active within the global direct selling and e-commerce business. QNet combined the then-recent phenomenon of e-commerce, with the long-established distribution method of network marketing and has its main markets in Asia, the Middle East, and Africa.

QNet is active in direct selling, the marketing and selling of products directly to consumers away from a fixed retail location, and operates with a network of independent representatives worldwide who sell products to Quest retail customers. QNet has its headquarters in Hong Kong and sells a wide variety of products within personal care, home care, nutrition, holiday packages, etc. QNet is also a member of various industry bodies such as the Direct Selling Association Singapore (DSAS). QNet was recognised as a ‘Caring Company’ by the Hong Kong Council of Social Service for the past 3 years, which credits companies with a high standard of organisational practices. Furthermore, QNet was awarded with a CaseTrust (Storefront) accreditation for Good Business Practices, for fair and ethical business practices, sales and after-sales service, well-trained staff, well-maintained facilities, and good business integrity."