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Removed inclusion of article that is clearly dated before independent review. Article does not reflect TLDs current status. Sentence is inflammatory and editorial in nature.
Added name of academic critiquing .eco TLD as greenwashing. Clarified editorial language around Donuts.
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|status = Proposed
|status = Proposed
|manager  =  
|manager  =  
|country  =  
|country  = International
|stringcontention = Yes
|registryprovider  =  
|registryprovider  =  
|date  =
|date  =
|type  = [[Community gTLD]] <br> [[gTLD|Generic]]
|type  = [[Community gTLD]] & [[gTLD|Generic]]
|category = [[:Category:Industry New gTLDs|Industry]]
|community  = environmental/ecological community
|community  = Environmental community
|priority = 156 - [[Donuts]] (Little Birch, LLC)<br>424 - [[Big Room Inc.]]<br>1475 - [[Top Level Domain Holdings]]<br>1798 - [[Planet Dot Eco, LLC]]
|keypeople  =  
|keypeople  =  
}}
}}
'''.eco''' is a proposed [[gTLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. The TLD is aimed at drawing attention to ecological/environmental causes and for organizations, their membership, businesses, products and other entities that want to associate themselves with ecology/the environment.
'''.eco''' is a proposed [[gTLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. At one time, there were multiple companies publicly interested in applying to manage a .eco TLD. The TLD is aimed at drawing attention to ecological causes, organizations, and other entities associating themselves with positive ecological developments.


==Community Result==
One public applicant, [[Big Room Inc.]], has announced a partnership with [[Afilias]] for their back-end and technical needs, and also announced that they intend to apply for the TLD as a [[Community gTLD]]. They have been working with a Council of 13 environmental groups on a Policy Charter for .ECO since 2009. The Council is currently chaired by the World Wildlife Federation (WWF) International and Akatu Institute (Brazil). Other members include Greenpeace, Green Cross International, and Green Belt Movement International. In addition, over 20 other environmental groups, including 350.org, Ocean Conservancy, Amazon Watch and others from China, India, Europe and North America have endorsed the Council and Big Room's .ECO application. The goal is to demonstrate the requisite community support and define a purpose and policies for .ECO for the greater good.<ref>[http://news.dot-nxt.com/2012/02/06/dot-eco-interview Dot ECO Interview, News.Dot-Nxt.com]</ref>
On 6 October 2014 the Economist Intelligence Unit, ICANN's community priority evaluator, awarded Big Room Inc.'s .eco application priority, [https://www.icann.org/sites/default/files/tlds/eco/eco-cpe-1-912-59314-en.pdf scoring the application 14/16 points]. On 18 November 2014 the ICANN Board issued a [https://www.icann.org/en/system/files/files/determination-little-birch-minds-machines-18nov14-en.pdf final determination] upholding the result. On October 24, 2014, approximately 2 weeks after passing community priority evaluation, the status was changed to "ON-HOLD" due to a pending accountability mechanism for applicant Big Room, Inc. Nevertheless, other applications are marked as "WILL NOT PROCEED". The ICANN Board cannot delegate decision making authority according to its bylaws, and any remaining accountability mechanisms can only issue non-binding review recommendations about the Board's actions in respect to .eco for Board consideration. 


On February 20, 2015 Jacob Malthouse, a former ICANN Regional liason and co-founder of Big Room Inc., filed a Reconsideration Request against ICANN’s staff members, on the behalf of Big Room Inc. Malthouse stated, “Big Room Inc. (“Big Room”) respectfully requests Board reconsideration of ICANN staff inaction in connection with its failure to terminate the ongoing Cooperative Engagement Process (“CEP”) pertaining to the .ECO generic top level domain (gTLD) subject matter." In the request Malthouse further states “ICANN should not permit powerful private interests such as Complainants to manipulate ICANN’s processes and procedures to the detriment of communities like the environmental community and entities like Big Room that work on their behalf”. “In sum, Big Room is suffering considerable harm as a result of its .ECO gTLD application being placed in “on hold” status for an indeterminate amount of time, which is a direct result of ICANN staff inaction with respect to its failure to terminate the ongoing, inappropriate CEP with Complainants.” Big Room’s request for reconsideration has since been withdrawn, having no determination made by the ICANN Board of Governance Committee (BCG) on the scheduled review date of March 19, 2015. Source: [https://www.icann.org/en/system/files/files/reconsideration-request-15-2-big-room-inc-20feb15-en.pdf Big Room Inc. - Withdrawn Reconsideration Filing].
===Contention===
.eco was identified as a contentious TLD early on, with the main parties being [[Big Room Inc.]], and [[Dot Eco LLC.]]. Dot Eco LLC was aligned with former Vice-President of the USA, [[Al Gore]], and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was  'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>


==Current Applicants==
On September 28, 2011, Al Gore's organization, the Climate Reality project dropped its support to the Dot Eco LLC bid to give way to the application of Big Room Inc., which is supported by Michael Gorbachev's Green Cross International. A spokesman from Gore's camp explained that Climate Reality as a non-profit organization has limited resources and they decided to focus their campaign on global climate issues. <ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref> Despite losing Gore's support, [[Minds + Machines]] announced its intentions to apply for a [[.eco]] TLD whether they will do that under their own name or through a client or separate company remains unclear.<ref>
 
# [[Big Room Inc.]] - [[Community gTLD | Community-designated Application]]. This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1753 here].
# [[Donuts]] (Little Birch, LLC), one of 307 TLDs submitted by the company. This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/790 here].
# [[Planet Dot Eco, LLC]] - The only US-based small disadvantaged business, ([http://www.sba.gov/content/disadvantaged-businesses SBA-SDB)].ECO gTLD applicant, and the exclusive owner of the only US-based .ECO® trademark, has completed an extended and detailed evaluation by ICANN. planet.ECO has also announced that Emmit McHenry, founder of Network Solutions, has officially joined their team. <ref>[http://www.prweb.com/releases/2014/03/prweb11653286.htm]</ref>
# [[Top Level Domain Holdings Ltd.]], one of 68 applications submitted by the company on its own behalf. This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1523 here].
 
===TLDH & $15mm Auction Funding===
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
 
===Objection===
An official Legal Rights Objection was filed by the applicant planet.ECO, LLC, against fellow applicant [[Top Level Domain Holdings Ltd.]].<ref>[http://www.wipo.int/amc/en/domains/lro/cases/ LRO Cases, WIPO.int]</ref>
 
A Legal Rights Objection, as defined by the ICANN approved mediator, [[WIPO]], is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."<ref>[http://www.wipo.int/amc/en/domains/lro/ LRO, WIPO.int] Retrieved 25 March 2013</ref>
 
==Application Details==
===Big Room, Inc.===
One public applicant, [[Big Room Inc.]], announced a partnership with [[Afilias]] for their back-end and technical needs, and has applied for .eco as a [[Community gTLD]] for the environmental community. They have been working with a Council of 12 environmental groups on a Policy Charter for .ECO since 2008. The Council is currently chaired by the World Wildlife Federation (WWF) International and Akatu Institute (Brazil). Other members include Greenpeace, Green Cross International, and Green Belt Movement International. In addition, over fifty other environmental groups, including 350.org, Ocean Conservancy, Amazon Watch and others support the effort, making it one of the largest environmental coalitions ever assembled. The Executive Directors of the United Nations Environment Programme and the United Nations Global Compact also included letters supporting a community-designated .eco domain and welcoming a multi-stakeholder approach to administering it on behalf of the environmental community.
 
The goal is to demonstrate the requisite community support and define a purpose and policies for .ECO for the greater good.<ref>[http://doteco.org/]</ref>
 
An excerpt from its Community Priority Application: "In 2009, Big Room, itself a Certified B Corporation obliged to consider environmental, social and financial interests, launched an international multi-year stakeholder consultation process with the Community on the potential for .ECO to exist as a Community TLD. The process included 7 in-person consultations on 5 continents. Draft policies were published for 3 public comment periods of at least 30 days each...Since establishment, this international multi-stakeholder community council, made up of leading environmental organizations including WWF International, Greenpeace International, Green Cross International and others, has worked to define the mission, purpose and policies for a .ECO Community TLD that reflects the Community’s interests. The council’s work included 2 in-person meetings (Brussels ⁄ Washington, DC) and more than 20 conference calls between members. In September 2010, the council unanimously adopted a charter for the .ECO Community TLD - the .ECO Policy Consensus. The purpose and principles outlined in the .ECO Policy Consensus define what .ECO will mean as an active expression of the goals, values and interests of the Community. The Consensus has been reviewed and affirmed by the Big Room board of directors."
 
Eligibility for registration will be based on responses to questions about the environmental performance, commitments and actions of registrants, within the context of the purpose, type and location of the registrant. Responses will be compiled and posted into a public ".ECO-Profile". The .ECO profiles will be aggregated into a common online platform called the ".ECO System". This process is described in detail in Big Room's application and was designed in collaboration with and approved by the global environmental community. The process is designed to encourage action in support of environmental goals, foster environmental transparency, and allow for broad participation in registering .ECO domains.<ref>Application 1-912-59314</ref>
 
==Early Contention==
.eco was identified as a contentious TLD early on, with the main parties being [[Big Room Inc.]], and Dot Eco LLC. Dot Eco LLC was aligned with former Vice-President of the USA, [[Al Gore]], and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was  'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>
 
On September 28, 2011, Al Gore's organization, the Climate Reality project dropped its support to the Dot Eco LLC bid to give way to the application of Big Room Inc., which is supported by Michael Gorbachev's Green Cross International. A spokesman from Gore's camp explained that Climate Reality as a non-profit organization has limited resources and they decided to focus their campaign on global climate issues. <ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref> Despite losing Gore's support, [[Minds + Machines]] announced its intentions to apply for a [[.eco]] TLD whether they would do that under their own name or through a client or separate company was initially unclear.<ref>
[http://www.mindsandmachines.com/tag/dot-eco/ Dot Eco, MindsAndMachines.com]</ref>  
[http://www.mindsandmachines.com/tag/dot-eco/ Dot Eco, MindsAndMachines.com]</ref>  


[[Top Level Domain Holdings Ltd.]], the parent company of Minds + Machines which held 25% stake on Dot Eco LLC, confirmed that the company will apply for the .eco gTLD. [[Peter Dengate Thrush]], Executive Chairman of Top Level Domain Holdings said,''"...We believe the Dot Eco LLC consortium is exceptionally well placed to compete in every respect of its .eco application and run that gTLD in a meaningful manner. We are therefore delighted to continue give it our full infrastructural and financial support."'' <ref>
[[Top Level Domains Holding Ltd.]], the parent company of Minds + Machines which holds 25% stake on Dot Eco LLC. confirmed that the company will apply for the .eco gTLD. [[Peter Dengate Thrush]], Executive Chairman of Top Level Domains Holding said,''"...We believe the Dot Eco LLC consortium is exceptionally well placed to compete in every respect of its .eco application and run that gTLD in a meaningful manner. We are therefore delighted to continue give it our full infrastructural and financial support."'' <ref>
[http://www.investegate.co.uk/Article.aspx?id=201109300700572363P Top Level Domain Hdg. Dot Eco LLC will apply for .eco gTLD]</ref> However, they did not apply through the Dot Eco LLC venture, but instead applied on their own behalf.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus Application Status, gTLDResult.ICANN.org]</ref> Antony Van Couvering previously stated that applying for a community gTLD is too risky. He believes that the .eco TLD will not pass ICANN's Community Priority Evaluation, which means the company's application for .eco TLD will not be under community gTLD category.<ref>[http://www.circleid.com/posts/will_anyone_qualify_as_a_community_tld/ Will Anyone Qualify As a Community TLD?]</ref>
[http://www.investegate.co.uk/Article.aspx?id=201109300700572363P Top Level Domain Hdg. Dot Eco LLC will apply for .eco gTLD]</ref> Antony Van Couvering previously stated that applying for a community gTLD is too risky. He believes that the .eco TLD will not pass ICANN's Community Priority Evaluation, which means the company's application for .eco TLD will not be under community gTLD category.<ref>[http://www.circleid.com/posts/will_anyone_qualify_as_a_community_tld/ Will Anyone Qualify As a Community TLD?]</ref>
 
[[Planet Dot Eco, LLC]], a company based in Connecticut and trademark holder of .eco and a possible applicant for the .eco string filed an infringement case against Big Room Inc. and Dot Eco LLC on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by Planet.eco and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction. <ref> Both parties, Big Room Inc. and Dot Eco LLC, also filed a similar complaint to the US Trademark Trial and Appeal Board, then later withdrew.


[[Planet Dot Eco, LLC]], a company based in Connecticut and trademark holder of .eco and a possible applicant for the .eco string filed an infringement case against Big Room Inc. and Dot Eco LLC on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by Planet.eco and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction. <ref>
[http://www.rfcexpress.com/lawsuits/trademark-lawsuits/california-central-district-court/91343/planet-eco-llc-v-big-room-inc-et-al/summary/ Planet.Eco LLC v. Big Room Inc. et al]</ref> <ref>[http://www.remarksblog.com/internet/as-gtld-window-closes-legal-disputes-heat/ AS GTLD WINDOW CLOSES, LEGAL DISPUTES HEAT UP: RIVAL.ECO APPLICANTS SPAR IN CALIFORNIA]</ref> <ref>
[http://www.rfcexpress.com/lawsuits/trademark-lawsuits/california-central-district-court/91343/planet-eco-llc-v-big-room-inc-et-al/summary/ Planet.Eco LLC v. Big Room Inc. et al]</ref> <ref>[http://www.remarksblog.com/internet/as-gtld-window-closes-legal-disputes-heat/ AS GTLD WINDOW CLOSES, LEGAL DISPUTES HEAT UP: RIVAL.ECO APPLICANTS SPAR IN CALIFORNIA]</ref> <ref>
[http://domainincite.com/three-way-legal-fight-over-eco-breaks-out/ Three-way legal fight over .eco breaks out]</ref>
[http://domainincite.com/three-way-legal-fight-over-eco-breaks-out/ Three-way legal fight over .eco breaks out]</ref>


Little Birch, LLC [[Donuts]] also applied for the string. Donuts is a start-up company that applied for 307 new gTLDs, each under different company names. The company is backed by large venture capitalists and spent $56 million just for applications fees. [[Daniel Schindler]], co-founder and EVP of Marketing and Sales of Donuts is the main contact person. .  <ref>
[[Little Birch, LLC]], a company linked to [[Donuts]] also applied for the string. Donuts is a start-up company that applied for 307 new gTLDs, each under different company names. The company spent $56 million in applications fees. [[Daniel Schindler]], co-founder and EVP of Marketing and Sales of Donuts is the main contact person.  <ref>
[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref>
[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref>


===Early Criticism===
===Early Criticism===
There has been early speculation by one academic that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly.<ref>[http://au.finance.yahoo.com/news/academic-sets-sights-eco-label-080457302.html Academic Sets Sights Eco Label, Au.Finance.Yahoo.com]</ref> That academic has stated that it is essential that ICANN award the dot eco bid with strong enviromental credentials and support to deter green washing. [https://twitter.com/#!/DrRimmer/status/167413957861195776]
There has been early speculation by Matthew Rimmer, an academic from the Australian National University that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly.<ref>[http://au.finance.yahoo.com/news/academic-sets-sights-eco-label-080457302.html Academic Sets Sights Eco Label, Au.Finance.Yahoo.com]</ref> That academic has stated that it is essential that ICANN award the dot eco bid with strong environmental credentials and support to deter green washing. [https://twitter.com/#!/DrRimmer/status/167413957861195776]  
 
==European Commission Communiqué==
The [[European Commission]] flagged all applications for .eco outside of ICANN's defined remediation processes.
 
Just after [[ICANN]]'s [[GAC]] issued its Early Warnings, which are advice given from one GAC member country to an applicant warning it of potential issues within its application, the [[European Commission]] issued a letter to all applicants within the [[New gTLD Program|new gTLD program]]. The letter highlights 58 applications that "could raise issues of compatibility with the existing legislation .. and/or with policy positions and objectives of the European Union." It notes a desire to open a dialogue with each offending applicant.
 
The Commission specifically notes that this objection is not a part of the GAC Early Warning process, and goes on to note that "the Commission does not consider itself legally bound to [ICANN] processes," given that there is not legal agreement between the two bodies.<ref>[http://domainincite.com/docs/20121127093808906.pdf DomainIncite.com/Docs] Published 27 Nov 2012, Retrieved 11 Dec 2012</ref><ref>[http://domainincite.com/11130-europe-rejects-icanns-authority-as-it-warns-of-problems-with-58-new-gtlds Europe Rejects ICANNs Authority As it Warns of Problems with 58 New gTLDs, DomainIncite.com] Published 27 Nov 2012, Retrieved 11 Dec 2012</ref>
==Iranian IGO Complaints==
An mulitnational Iranian IGO, the Economic Cooperative Organization, sent a letter of complaint to ICANN in February 2013 given that they use the 'eco' acronym for their work. In its letter it states that it “expresses its disapproval and non-endorsement to all the applications for .ECO gTLD and requests the ICANN and the new gTLD application evaluators to not approve these applications.”<ref>[http://domainincite.com/11934-iranian-org-not-happy-about-eco-bids Iranian Org Not Happy About Eco Bids, DomainIncite.com] Published & Retrieved 20 Feb 2013</ref>


==References==
==References==

Revision as of 21:31, 22 April 2015

Status: Proposed
country: International
Type: Community gTLD & Generic
Community: environmental/ecological community
More information:

.eco is a proposed gTLD in ICANN's new gTLD program. At one time, there were multiple companies publicly interested in applying to manage a .eco TLD. The TLD is aimed at drawing attention to ecological causes, organizations, and other entities associating themselves with positive ecological developments.

One public applicant, Big Room Inc., has announced a partnership with Afilias for their back-end and technical needs, and also announced that they intend to apply for the TLD as a Community gTLD. They have been working with a Council of 13 environmental groups on a Policy Charter for .ECO since 2009. The Council is currently chaired by the World Wildlife Federation (WWF) International and Akatu Institute (Brazil). Other members include Greenpeace, Green Cross International, and Green Belt Movement International. In addition, over 20 other environmental groups, including 350.org, Ocean Conservancy, Amazon Watch and others from China, India, Europe and North America have endorsed the Council and Big Room's .ECO application. The goal is to demonstrate the requisite community support and define a purpose and policies for .ECO for the greater good.[1]

Contention[edit | edit source]

.eco was identified as a contentious TLD early on, with the main parties being Big Room Inc., and Dot Eco LLC.. Dot Eco LLC was aligned with former Vice-President of the USA, Al Gore, and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was 'unfortunate'. [2]

On September 28, 2011, Al Gore's organization, the Climate Reality project dropped its support to the Dot Eco LLC bid to give way to the application of Big Room Inc., which is supported by Michael Gorbachev's Green Cross International. A spokesman from Gore's camp explained that Climate Reality as a non-profit organization has limited resources and they decided to focus their campaign on global climate issues. [3] Despite losing Gore's support, Minds + Machines announced its intentions to apply for a .eco TLD whether they will do that under their own name or through a client or separate company remains unclear.[4]

Top Level Domains Holding Ltd., the parent company of Minds + Machines which holds 25% stake on Dot Eco LLC. confirmed that the company will apply for the .eco gTLD. Peter Dengate Thrush, Executive Chairman of Top Level Domains Holding said,"...We believe the Dot Eco LLC consortium is exceptionally well placed to compete in every respect of its .eco application and run that gTLD in a meaningful manner. We are therefore delighted to continue give it our full infrastructural and financial support." [5] Antony Van Couvering previously stated that applying for a community gTLD is too risky. He believes that the .eco TLD will not pass ICANN's Community Priority Evaluation, which means the company's application for .eco TLD will not be under community gTLD category.[6]

Planet Dot Eco, LLC, a company based in Connecticut and trademark holder of .eco and a possible applicant for the .eco string filed an infringement case against Big Room Inc. and Dot Eco LLC on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by Planet.eco and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction. [7] [8] [9]

Little Birch, LLC, a company linked to Donuts also applied for the string. Donuts is a start-up company that applied for 307 new gTLDs, each under different company names. The company spent $56 million in applications fees. Daniel Schindler, co-founder and EVP of Marketing and Sales of Donuts is the main contact person. [10]

Early Criticism[edit | edit source]

There has been early speculation by Matthew Rimmer, an academic from the Australian National University that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly.[11] That academic has stated that it is essential that ICANN award the dot eco bid with strong environmental credentials and support to deter green washing. [1]

References[edit | edit source]

Retrieved from "https://icannwiki.org/index.php?title=.eco&oldid=99609"