Vendare Media Group
 | |
| Type: | Privately Held |
| Founded: | USA, 1999 |
| Founder(s): | Bill Gross and Marcia Goldstein |
| Headquarters: | Los Angeles, New York, USA |
| Country: | USA |
| Employees: | 51-200 |
| Website: | theepicmediagroup.com |
| LinkedIn: | Vendare Media LinkedIn |
| Twitter: |  @epicmg
|
| Key People | |
| Keith Cohn, CEO | |
Vendare Media is an online performance marketing business and the creator of “InFocus,” touted as the first integrated targeting system capable of delivering maximum performance and values at no extra costs. Vendare Media was established in 1999, and a major part of the business is owned by Idealab. Vendare Media is now known as Epic Media Group. Originally, the company was headquartered in California and with branch offices in New York City, Chicago and San Francisco [1]. Today, this company which has a workforce of around 200 people has two headquarters, in Los Angeles and New York with branches in Chicago, Vietnam, Toronto, London and San Francisco.
Background
The original company Vendare Media unified with Net Blue in the year 2006 to form Connexus. In 2010, Connexus and Epic Advertising came together and Epic Media Group was born as the parent company [2].
History
Vendare Media was founded jointly by Bill Gross and Marcia Goldstein, the same year as Traffic MaarketPlace, in 1999. It had its headquarters in Markham, Ontario until 2006. The current president of this network, Don Mathis, was appointed in 2005. In 2006, the company shifted the headquarters to New York. In 2003, the company purchased Traffic MarketPlace from Vivendi Universal. In the year 2007, the assets of the company crossed $100 million [3]. The current name was adopted in 2006 after its association with Net Blue [4].
The company was accredited by BBB in 2010 [5].
Services
The company mainly offers solutions to web publishers, direct marketers and brand marketers and caters to over 120 million global consumers on monthly scale via its extended and proprietary media networks. The company connects advertisers and consumers while assisting publishers in maximizing pay-for-performance revenues. Some of the chief services offered by the company include –
- Co-registration marketing
- Email marketing
- Search marketing
- Promotions
- Advergaming
- Lead generation
- Direct navigation
Besides, the company also offers support for flash content based advertisements. The company offers advertising services at all levels-local, national and international [6].
The services offered also include:
- Epic direct provides the clients with sustainable marketing techniques at the global level [7].
- Epic Social- focuses on marketing and advertising through social networking sites like Facebook.
- Eyengage-is a tool that allows creating high quality ads that does not contain flash content.
- Traffic Marketplace, has about 145 million visitors each month, is a targeting network and is what fuels Vendare Media [8].
InFocus Solution
The InFocus solution created by Vendare Media in 2005 comprises of four basic components which include –
- InZone™ (for local targeting)
- InReach™ (for demographic targeting)
- InContext™ (for contextual targeting)
- InProfile™ (for behavioral targeting)
These integrated services solution happens to be the third largest online ad network which has spread across more than half of the United States. InFocus has come around as the complementary solution for the proprietary optimization of Vendare’s engine which had made a historical impact by enabling planners and buyers in measuring and maximizing the impact of marketing campaigns in the internet while simultaneously accessing up to 85 million unique users on a monthly basis [9].
Clients
The network has a very large base of clients that range from computer manufacturers to business tycoons in the entertainment industry. A few of its popular clients include DELL, Walt Disney, Adobe, Honda, Pizza Hut [10].
Charitable Works
The company is interested in philanthropy and is involved in various activities like Camp Erin. [11]. The company also participated in welfare activities like CHOC Children’s, Susan G. Komen 3-Day for the Cure, The Leukaemia & Lymphoma Society [12].
Awards
Epic-Media Group has been honored with several prestigious awards such as [13] -
- Stevie Award Marketing Team of the Year-2009
- Advertising Age- Best Places to Work in Marketing and Media
- mThink- The Top CPA Network 2010
- Crains Best Places to Work in New York City- ranked third
- 2009 Rebrand 100
- In 2008, the network won International Advertising Competition
- Epic Group has been declared as the 28th largest ad network in the domestic space by ComScore. [14]