DomainParking.com
| Type: | Profit Corporation |
| Founded: | 2003 |
| Ownership: | Traffic Media |
| Country: | USA |
| Website: | DomainParking.com |
DomainParking.com was established in 2003 by a group of domainers and has since become a branch of Traffic Media. The company offers services for services related to parking, appraisal, portfolio management and site building.[1]
The Concept of Domain Parking
Domain Parking is the registration of a domain name without the intent to create and develop a unique site but rather "reserve" it for future development by the registrant or another party. A parked page can potentially generate high levels of traffic, and thus may just be a page full of advertisements.[2]
Many domainers do not do this on their own, but instead contract out their domain or domain portfolio to be parked via a parking company. The company will create the landing page of the website filled with ads and in exchange obtain a percentage of the advertising revenue. [3] The domainer may be holding onto the parked domain to sell later, or also could be satisfied with retaining the parked page in exchange for consistent advertising revenue.[4]