.ipiranga

Status:	Proposed
Registry Provider:	Neustar
Type:	Brand TLD
Priority #:	1357 - Ipiranga Produtos de Petroleo S.A.
More information:

.ipiranga is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Ipiranga Produtos de Petroleo S.A.

Application Details

The following is excerpted from the applicant's response to question #18:

"Ipiranga Produtos de Petroleo S.A. (hereinafter: “Ipiranga”) is a joint stock company, duly established and validly existing under the laws of Brazil, with headquarters at Rua Francisco Eugenio, 329, Sao Cristovao, Rio de Janeiro (Brazil).

Ipiranga was founded in 1937. It is one of the largest oil distribution companies in Brazil and is the largest private player in the Brazilian fuel distribution market, with nationwide coverage and a network of approximately 5,900 service stations. Most of these service stations also include convenience stores. Fuels distributed by Ipiranga include diesel, gasoline, ethanol, natural gas for vehicles (NGV), fuel oil and kerosene. Ipiranga also distributes lubricants. Through a differentiated relationship with its resellers, Ipiranga offers complementary products and services in the retail market.

Ipiranga’s operations also include a successful, promotion-based e-commerce website ipirangashop.com; a loyalty program called “Km de Vantagens”; and a branded credit card. The loyalty program includes seven million participants and connects online and offline products, which include products offered in the convenience stores.

Ipiranga holds various trademarks in Brazil to protect its brand.

..

At least during the initial months or even years following the delegation of the .IPIRANGA gTLD to Ipiranga, this extension is likely going to be a so-called “single registrant TLD” as contemplated by ICANN in Article 4.5 of the template Registry Operator Agreement (“Transition of Registry upon Termination of Agreement”). For the avoidance of doubt, a “single registrant TLD” is a TLD where “(i) all domain name registrations in the TLD are registered to, and maintained by, Registry Operator for its own exclusive use, and (ii) Registry Operator does not sell, distribute or transfer control or use of any registrations in the TLD to any third party that is not an Affiliate of Registry Operator.”

Therefore, parties who are not Ipiranga or – insofar and to the extent Ipiranga deems appropriate – an Affiliate will not be entitled to register domain names in the .IPIRANGA gTLD."

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