.juniper

Status:	Proposed
Registry Provider:	Verisign
Type:	Brand TLD
More information:

.juniper is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is JUNIPER NETWORKS, INC.

Application Details

The following is excerpted from the applicant's response to question #18:

"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .JUNIPER gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .juniper gTLD will operate as a restricted registry, in which Juniper Networks, Inc (Juniper) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .juniper gTLD will be used by Juniper to provide information, services and resources to consumers in a way that promotes trust, simplicity and innovation. The .juniper gTLD will provide an authoritative internet space for Juniper and, potentially, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for information marketing purposes, with internet users assured of brand authenticity.

Juniper is a high-performance networking company offering routing, switching, security, application acceleration, identity and policy control, and management services. Since its establishment in 1996, Juniper’s products and technologies has been running the world’s largest and most demanding networks, enabling its customers to create value and accelerate business success within the new rapidly changing marketplace. Headquartered in California, the company has over 9,000 employees in offices across 46 countries such as Australia, USA, United Kingdom and Russia. Juniper offers its services to leading global service providers including 96 companies listed in the Global Fortune 100, as well as federal, state and local government agencies and higher education organisations throughout the world. Amongst its other accolades, Juniper was awarded as one of 2011 World’s Most Ethical Companies by Ethisphere’s Ethics Inside Certification and as Business Solution’s Best Channel Vendor 2011. Juniper seeks to offer a high-performance network infrastructure built on simplicity, security, openness and scale. The company is also continually innovating ways that will empower its customers, partners and, ultimately, everyone connected in the online world. In this regard, consumer trust and continuous innovation are paramount considerations in all of Juniper’s activities."