.landrover

Status:	Proposed
Registry Provider:	Verisign
Type:	Brand TLD
More information:

.landrover is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Land Rover.

Application Details

The following is excerpted from the applicant's response to question #18:

"The new .landrover gTLD will operate as a restricted registry, in which Land Rover can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .landrover gTLD will be used by Land Rover to provide information and services regarding its luxury four-wheel drive and off-road vehicles to consumers in a way that promotes trust, confidence and simplicity. The .landrover gTLD will provide an authoritative internet space for Land Rover, its affiliates and partners that are associated with the Land Rover brand. Second and third level domains can then be utilised for specific pages for Land Rover’s car models and dealerships, as well as for communication and marketing purposes, with internet users assured of brand authenticity.

Land Rover is a premium car company that designs, develops, manufactures and sells a range of luxury four-wheel drive and off-road vehicles and related parts and accessories. Land Rover is a subsidiary of Jaguar Land Rover PLC. Land Rover has a proud heritage of producing four-wheel drive and off-road vehicles for over 60 years since the first Land Rover was unveiled in 1948. Land Rover manufactures its four-wheel drive vehicles in the UK and exports to about 140 countries around the world. Land Rover employs over 9,000 people in the UK and across the world. Land Rover is experiencing strong demand for its cars in international markets and recorded revenue for the most recent 15 month period of over GBP 6.9 billion. Land Rover constantly updates and improves its product range as part of the company’s commitment to provide technically advanced and competitively priced luxury four-wheel drive cars. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities. The new .landrover gTLD will enhance Land Rover’s position as an innovative, forward-thinking car company, strengthen global online awareness of the Land Rover brand and provide an easily accessible and intuitive reference point for users to access information about Land Rover’s range of four-wheel drive and off-road cars."