.pamperedchef

Status:	Proposed
Registry Provider:	Neustar
Type:	Brand TLD
Priority #:	1617 - The Pampered Chef, Ltd.
More information:

.pamperedchef is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is The Pampered Chef, Ltd.

Application Details

The following is excerpted from the applicant's response to question #18:

"The Pampered Chef is the premier direct seller of high-quality kitchen tools and part of Berkshire Hathaway. At in-home Cooking Shows, guests see and try products, prepare and sample recipes, learn quick and easy food preparation techniques and get tips on how to entertain with style and ease — transforming the everyday into the extraordinary.

The Pampered Chef is committed to developing multipurpose kitchen tools, providing expert cooking tips and creating simple recipes that enhance shared mealtime and suit busy lifestyles. With a product line that includes more than 300 offerings – from entertaining to cookware, cutlery to cookbooks, stoneware to pantry products, The Pampered Chef has the simple and affordable solution to get familes’ meals on the table.

For more than 30 years, The Pampered Chef and its sales force of Independent Consultants have been helping to gather families around the table for quick, delicious meals that are as much fun to prepare as they are to eat. The business was launched in 1980 by company Founder and Chairman Emeritus, Doris Christopher — an educator, home economist and mother who saw the need for professional-quality kitchen tools in the everyday kitchen. Over the years The Pampered Chef’s salesforce of Independent Consultants has grown to more than 60,000.

The Pampered Chef is committed to providing opportunities for individuals to develop their talents and skills to their fullest potential for the benefit of themselves, their families, our customers and the company. The Pampered Chef is dedicated to enhancing the quality of family life by providing quality kitchen products supported by service and information for our Independent Consultants and customers.

As part of that commitment, the .PAMPEREDCHEF gTLD will enable our network of Independent Consultants to promote and develop their businesses through individual, easy to find domain names. Independent Consultants will be able to design their pages to best fit customers’ needs with access to information about products, recipes and entertaining ideas.

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In furtherance of those goals, .PAMPEREDCHEF’s registry will be closed, but will allow Independent Consultants space and support within the registry to promote their business. Outreach to and communication with the Independent Consultants themselves will be the first step to making the gTLD as beneficial for Internet users as possible. As part of their business development, Independent Consultants will promote their domain names, and thereby, the registry, to Internet users to provide the above-named benefits."