.select
| Status: | Delegated |
| Registry Provider: | ARI Registry Services |
| Type: | Brand TLD |
| Priority #: | 173 - iSelect Ltd |
More information: 
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.select is a Brand TLD delegated to the Root Zone in ICANN's New gTLD Program. The registry is managed by iSelect Ltd, with back-end services provided by ARI Registry Services.[1][2]
Application Excerpt
The following is excerpted from the applicant's response to question #18:
"The new .select gTLD will operate as a restricted registry, in which iSelect Ltd (iSelect) can create and control domain spaces that promote its brand identity and authenticity. The .select gTLD will be used by iSelect, its affiliates and partners to provide authoritative information and resources to consumers regarding its innovative online comparison and advisory services for purchasing household products in a way that promotes trust, accessibility and utility. Second and third level domains can then be utilised for specific product and service categories and for marketing purposes, with internet users assured of brand authenticity.
iSelect is an Australian online company that provides innovative services for consumers to easily compare, select and purchase household products that best suit their needs. iSelect was founded in 2000 as a private health insurance intermediary and quickly became Australia’s leading, fastest growing destination for consumers to compare, select and purchase health insurance. iSelect’s innovative comparison website, iselect.com.au, has expanded and now offers tools for consumers to compare, select and purchase a range of household products and services, including health insurance, life, car and travel insurance, home loans and mobiles. Around 250,000 consumers engage iSelect’s unique online comparison and advisory services each month looking to find a better solution for their household products and services. In the 2007 financial year, iSelect’s health insurance sales increased 116% and its estimated share of Australian health insurance sales was approximately 8%, which has continued to grow strongly. As measured by Hitwise, Australiaʹs independent internet measurement company, iselect.com.au is one of the most visited private health insurance websites in Australia and consistently wins a “top 10 website” award for the health insurance category. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities. .select will improve consumer experience and thus strengthen iSelect’s reputation by streamlining the process of consumers accessing their desired products or services and further simplify the comparison and decision-making process. These goals will be complemented by iSelect’s separate applications for the .iselect and .compare gTLDs."[3]