.transformers
| Status: | WITHDRAWN |
| Registry Provider: | Neustar |
| Type: | Brand TLD |
More information: 
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.transformers is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Hasbro International, Inc.[1]
Application Excerpt[edit | edit source]
The following is excerpted from the applicant's response to question #18:
"v. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .transformers top-level domain:
(i) reservation and registration of domain names in the name of Transformers. It is likely that this will be the scenario that Hasbro International will put in place during the first months or even years of operation of the .transformers gTLD.
These names may include, but are not limited to: a. descriptive names, referring to the actual day-to-day business activities of the Applicant or its Affiliates; b. descriptive names, referring to the internal departments of the Applicant; c. descriptive names, referring to the subsidiaries, affiliates and⁄or joint ventures of the Applicant; d. potentially also names relating to other stakeholders of Hasbro International, to be determined by Hasbro International following ICANN’s award and delegation of the .transformers gTLD to Hasbro International; e. etc.
(ii) launch of the TLD: if and when implemented by the Registry Operator, this is likely going to be a gradual process, whereby selected third parties that meet certain criteria, which Hasbro International will be entitled to set at its own discretion, may register domain names in the .transformers gTLD. These processes may include the following:
a. Sunrise: allow physical persons, organizations and entities that meet the eligibility requirements determined by Hasbro International at that point in time to choose and, where allowed by Hasbro International, to register the domain names that are identical to their trademarks;
b. Land rush and general availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions.
Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Registry Operator of the TLD (i.e., Hasbro International). In any case, Hasbro International reserves the right to impose additional and other restrictions from time to time at its sole discretion;"[2]