.sbs

Status:	Proposed
Registry Provider:	Verisign
Type:	Brand TLD
Priority #:	1208 - SPECIAL BROADCASTING SERVICE CORPORATION
More information:

.sbs is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is SPECIAL BROADCASTING SERVICE CORPORATION.

Application Details

The following is excerpted from the applicant's response to question #18:

" The new .sbs gTLD will operate as a restricted registry, in which the Special Broadcasting Services Corporation (SBS) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .sbs gTLD will be used by SBS to provide information, services and resources relating to its broadcasting services to consumers, audiences and viewers in a way that promotes trust, ease of navigation and communication. The .sbs gTLD will provide an authoritative internet space for SBS, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for information, news and entertainment purposes, with internet users assured of brand authenticity.

SBS is an Australian public broadcasting radio and television network first established in 1978 as an independent statutory authority under an amendment effected in 1978 of the Broadcasting and Television Act 1942 (Australia). SBS in its current form was established as a separate Australian Commonwealth authority incorporated for a public purpose in 1991 under the Special Broadcasting Service Act 1991 (Australia) (SBS Act). Operating under the SBS Charter (containing section 6 of the SBS Act), SBS is driven on the belief that all Australians, regardless of geography, age, cultural background or language skills should have access to high quality, independent, culturally relevant Australian media to reflect Australia’s multicultural society. SBS Television broadcasts in more than 100 languages and is watched by more than 8 million Australians each week. SBS Radio is the world’s most linguistically diverse radio network, broadcasting 68 language programs to a potential audience of more than 3 million Australians who speak a language other than English in their homes. SBS Online provides the most multilingual audio streaming programs compared to any other website in the world. SBS employs around 800 people representing more than 100 ethnic backgrounds and 80 languages to cater to its multicultural audience. With over 30 years on television, 35 years on radio and 13 years online, SBS has won over 600 awards including an Academy Award for Best Animated Short Film for ‘Harvie Krumpet’ in 2003 and being nominated for the same award for ‘The Mysterious Geographic Explorations of Jasper Morello’ in 2005. SBS’ vision includes providing its consumers access to more multicultural and multilingual shows along with an increased online presence. In this regard, the proposed .sbs gTLD will aid in fulfilling SBS’ vision."