.star
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
More information: 
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.star is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Star India Private Limited.[1]
Application Details edit
The following is excerpted from the applicant's response to question #18:
"TAR INDIA PRIVATE LIMITED (SIPL) is a leading media and entertainment company, broadcasting 33 channels in eight languages to more than 400 million people every week across India and more than 100 countries across the globe. Its channel portfolio includes household brands Star Plus, Star Gold, Channel [V], Star World, Star Movies, Star Utsav, Life OK and joint venture channels Asianet, Asianet Plus, Star Vijay and Suvarna. The business has greater breadth and depth than any other broadcaster in the country.
SIPL is a subsidiary of News Corp (http:⁄⁄www.newscorp.com⁄management⁄startv.html). News Corporation is a publicly traded company listed on the NASDAQ and NYSE with ticker symbol NWS and revenues of US$33.4 billion in 2011. News Corpʹs U.S. holdings include Fox News, the Wall Street Journal and Twentieth Century Fox. SIPL has adequate funding and the financial backing that significantly exceeds any needs to manage the TLD.
SIPL’s mission⁄purpose is to establish an online extension that is immediately identifiable, secure, and exclusive for SIPL under the .STAR brand name; improve accessibility, usability and utility of the DNS; enhance user experience; creating a sustainable, competitive advantage through differentiation with a focus on innovation in the media and DNS space, business model diversification and customer service. With the .STAR TLD, SIPL will effectively differentiate itself by addressing the key online usage issues of safety, trust, consistency, and brand recognition associated with their brand and the millions of customers they serve globally.
.STAR will be used exclusively for SIPL to register domain names for their own use; and it will not be open for the public to register domain names under. Under this mission the TLD will be operated as a critical public resource in an open, responsible, stable and secure manner with the highest level of technical security resources and mechanisms that are aligned with technical advancement and innovation in the TLD’s sector and industry."[2]