.hdfcbank
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
| Priority #: | 1530 - HDFC Bank Limited |
More information: 
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.hdfcbank is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is HDFC Bank Limited.[1]
Application Details
The following is excerpted from the applicant's response to question #18:
"HDFC Bank is one of the premier private sector banks in India with its headquarters in Mumbai. HDFC Bank provides a wide range of banking products and services to a customer base of more than 21 million. The bank operates through its physical presence and distribution network spread in 1,174 cities across India and through web presence with its website www.hdfcbank.com
HDFC Bank has a Balance sheet size of Rs. 277,353 crores (USD 55.4 billion), Income of Rs. 24,263 crores (USD 4.8 billion) and Net Profit of Rs. 3,926 crores (USD 785 million) (All numbers as of Mar 31, 2011). HDFC Bank is listed on some of the major stock exchanges across the globe
- Bombay Stock Exchange Limited (BSE); Stock Code : 500180
- The National Stock Exchange of India Ltd (NSE), Stock Code : HDFCBANK
- The New York Stock Exchange, Ticker : HDB
- Luxembourg Stock Exchange
The Bank at present has an enviable network of 2,201 branches spread in 1,174 cities across India. All branches are linked on an online real-time basis. Customers in over 500 locations are also serviced through Telephone Banking. Being a clearing⁄ settlement bank to various leading stock exchanges, the Bank has branches in the centres where the NSE⁄BSE have a strong and active member base.
..
A 21.9 million strong customer base accesses the web sites of HDFC Bank, either for managing their online banking accounts or accessing the information⁄ details about various products and services or for doing various transactions over payment gateways and so on, making it one of the most visited financial services web site in India Every year HDFC Bank spends USD 15 million approximately on directing its audience to the correct web site, by the way of ATL andBTL (Below The Line) promotions through Newspapers⁄ Magazines, pamphlets, electronic medium (TV⁄ films etc.) and also by way of Exhibitions and Roadshows (Banners⁄ Holdings). HDFC Bank plans to invest in this gTLD and acquire control over the .HDFCBANK string. HDFC Bank will be using .HDFCBANK exclusively for its internal divisions. Currently, HDFC Bank has registered more than 50 domains in the “.com”, “.in”, “.net” and “.org” TLDs. Under these TLDs, HDFC Bank’s web site (www.hdfcbank.com), Enterprise e-mail service, International web site (www.hdfcbankhongkong.com), product web sites (www.hdfcbankinfinia.com), Debit and Credit cards engagement programme web site (www.hdfcbanksmartbuy.com) and others are covered. It is being estimated that in the first year after .HDFCBANK is allotted to HDFC Bank, around 150 second-level domains will be registered; in the second- year around 400 and; in the third-year approx.. 700 second-level domains will be live. In the first-year, priority will be provided to the existing domains of HDFC Bank. Our key products, transactional and informational web sites and microsites will be brought under the new gTLD of HDFC Bank. In the subsequent years, other existing domains and new domains of HDFC Bank will be also brought under the new gTLD of HDFC BANK. For instance, the existing Internet Banking web site of HDFC Bank is netbanking.hdfcbank.com The new second-level domain name of this web site would be www.netbanking.hdfcbank. Similarly, the car loan-related content will be placed on www.carloan.hdfcbank, www.creditcard.hdfcbank, will have our content of credit cards and details about debit cards can go on www.debitcard.hdfcbank etc. Similarly such second-level domains will be created under .hdfcbank for the wide range of products and services of HDFC Bank. This would not only enable the customer-base of more than 21 million to navigate all our financial services easily, but also extend a higher-level of confidence and trust to the customer on the authenticity of the accessed web site."[2]