.chintai

Status:	Proposed
Manager:	CHINTAI Corporation
Registry Provider:	Neustar
Type:	Brand TLD
More information:

.chintai is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is CHINTAI Corporation.

Application Details

The following is excerpted from the applicant's response to question # 18:

"CHINTAI Corporation (CHINTAI) is a pioneer in providing information about rental property availability and assisting customers in connecting with professional, high-quality real estate agents. CHINTAI is the industry leading authority in rental property information services and has been responding to the diverse needs of its customers with innovative services for over thirty years. In addition to real estate and rental property information, CHINTAI offers comprehensive travel information and support including travel booking, hotel reservations, and tours. CHINTAI proposes the “.chintai” top-level domain (TLD) will assist in extending and promoting its brand online as well as facilitate CHINTAI in achieving its mission of providing high quality services that bring joy and fulfillment to everyday life.

CHINTAI has enjoyed serving a broad range of customers for over three decades and has been providing products and services under the CHINTAI brand name since 1994. CHINTAI has experienced strong expansion in recent years and currently owns over 50 trademarks for the name ʺCHINTAI,ʺ or marks containing the word “CHINTAI,” in 5 countries, including 4 European community trademarks. Since CHINTAI first published the innovative ʺMinkan Chintai Jutaku Newsʺ in 1975, the methods for distributing media publications have come a long way. The opportunity to operate and manage the “.chintai” top-level domain (TLD) is the beginning of a exciting era for CHINTAI to develop a more intuitive and organized platform to distribute its products. The “.chintai” TLD will enable CHINTAI to produce more personalized services to benefit a broader range of consumers.

..

CHINTAI proposes to limit second level domain name registrations to CHINTAI, its subsidiaries, and member companies. CHINTAI plans to implement internal registration policies to ensure that registered names will be used by only authorized personnel in a manner the promotes the mission of the company and abides by the strictest of corporate standards expected by those using the CHINTAI name. CHINTAI, is confident that its customers, perspective customers, and the Internet community will benefit substantially with the knowledge that any “.chintai” domain name contains only authorized secure content approved by CHINTAI.

CHINTAI is dedicated to fulfilling its social responsibility goals to create a healthy, happy society. To fulfill its role in society, CHINTAI has initiated several online campaigns to raise donations to provide emergency medical aid through the Medecins Sans Frontieres as well as becoming perennial official sponsor of the Special Olympics since 2007. Use of a specific top-level domain for CHINTAI’s CSR activities will help it better communicate its goals and engage the public.

In addition, by operating its own specialized top-level domain being able to tailor its online presence with short, custom, memorable names, CHINTAI will be able to market its products and services without the concerns of finding an appropriate generic domain name in the existing namespace. CHINTAIʹs aim is to create an advanced and trusted online space that provides secure and stable access to CHINTAIʹs services."

Top-Level Domain