.tdk

Status:	Proposed
Registry Provider:	Urban Brain
Type:	Brand TLD
More information:

.tdk is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is TDK Corporation.

Application Details

The following is excerpted from the applicant's response to question #18:

"TDK Corporation (TDK) was founded in 1935 and has since become a household name around the world due to its strong commitment to innovation and contributions to the advancement of technology though the production of materials and components. Today, TDK employs over 87,000 people in sales offices and manufacturing bases at over 130 locations in more than 30 countries around the world.

TDK’s corporate philosophy can be summed up by its motto; “contribute to culture and industry through creativity.” This motto and the underlying principles of the company; “Vision,” “Courage,” and ”Trust” go hand in hand with TDK’s vision of running a top-level domain specifically for the TDK brand.

The ʺ.TDKʺ top-level domain will serve an important function in securing and promoting the TDK brand name and the goodwill associated with the TDK name, in an era of an expanding Internet namespace. ʺ.TDKʺ will help pave the way for new and unique methods of reaching out to its customers and suppliers, providing corporate communications, and delivering future products to enhance technology around the world.

..

TDK proposes to limit second level domain name registrations to TDK, its subsidiaries, and member companies and plans to implement internal registration policies to ensure that registered names will be used by only authorized personnel in a manner that promotes the mission of the company and abides by the strictest of corporate standards expected by those using the “.TDK” name. Owning and operating the “.TDK” top-level domain will allow TDK to tailor its online presence with short, custom, memorable names, as well as market its products and services without the concerns of finding an appropriate generic domain name in the existing namespace. TDK’s aim is to create an advanced and trusted online space that provides secure and stable access to TDK’s products and services."