planet.ECO LLC

Type:	Limited Liability Corporation
Industry:	Domain Services, Web Hosting, Digital Content and Consulting
Founded:	2011
Founder(s):	Jean William Moses Boone
Headquarters:	Stamford, Connecticut
Country:	USA
Businesses:	http://www.dot-ECO.com
Website:	planetdotECO.com
Facebook:	planet dot ECO
LinkedIn:	planet dot ECO
Twitter:	@planetdotECO
Key People
Emmit McHenry (Special Advisor) Jean William (Cofounder) Moses Boone (Cofounder) Jack Gault (Advisor) Matthew Maounis (Advisor) Steve Silver (Advisor)

.ECO® is the exclusive registered trademark of planet .ECO®, LLC.

The small business applied for ICANN’s evaluation criteria necessary for becoming the registry operator of the .eco TLD. The mission of .ECO®, a brand and domain name-related services provider is to "connect people, communities and organizations, who work collaboratively across all digital mediums, to advance the sustainability of the planet."

New gTLDs

In addition to meeting the required $185,000 application evaluation fee and successfully completing ICANN's 2-year extended and detailed evaluation, .ECO® also met a required Continued Operating Instrument of more than $10 million in guaranteed committed funds and passed ICANN’s evaluation criteria necessary for becoming a registry operator.

.ECO Litigation

The following activities and events are of public record in the United States Patent and Trademark Office (“Office”) and represent 12 years of litigation brought by companies Big Room Inc., Top Level Domain Holdings Inc. (TLDH) and Doteco, LLC, all founded and operated by former ICANN Chair, Board Members and Key Executives vying to obtain control over the wordmark “.eco” — an incontestable domain name related trademark, exclusively held by planet .ECO® LLC (“.ECO®”).

1. On July 15, 2008 Big Room Inc. submitted trademark application # 77523010, and was Refused, Dismissed, or Invalidated by the Office, due to likelihood of confusion with “.eco” mark(s) owned by .ECO®.
2. On July 15, 2008 Big Room Inc. submitted trademark application # 77523015, and was Refused, Dismissed, or Invalidated by the Office, due to likelihood of confusion with “.eco” mark(s) owned by .ECO®.
3. On January 8, 2009 Big Room Inc. submitted trademark application # 77646029 and was Refused, Dismissed, or Invalidated by the Office, due to likelihood of confusion with “.eco” mark(s) owned by .ECO®.
4. On January 4, 2010 Doteco LLC filed USPTO TTABVUE. Proceeding Number 92051924 against .ECO® founder Moses Boone. On January 9, 2012, the litigation was Dismissed with Prejudice.
5. On February 17, 2012 Big Room Inc. Filed USPTO TTABVUE. Proceeding Number 92055197 against .ECO®. On July 2, 2013 Big Room Inc. Withdrew and on July 16, 2013, the litigation was Dismissed.
6. On April 12, 2012 Doteco LLC Filed USPTO TTABVUE. Proceeding Number 92055469 against .ECO®. On May 29, 2012 .ECO® Filed a Motion for Summary Judgement, based on Res Judicata. On November 1, 2012 TLDH Withdrew and on November 2, 2012 the litigation was Dismissed.
7. On March 7, 2014 .ECO® Passed ICANN’s evaluation criteria necessary for becoming a registry operator.
8. On November 20, 2014 Big Room Inc. filed USPTO TTABVUE. Cancellation Proceeding Number 92060403 against .ECO®. On January 15, 2014 .ECO® filed a Motion to Dismiss. On May 28, 2015, the board agreed with the motion and granted the Dismissal.
9. On May 29, 2015 USPTO TTABVUE. Proceeding Number 92060403 was cured by Big Room Inc. and after Big Room Inc. Withdrew on July 15, 2015, on July 17, 2015 the Cancellation Proceeding was Dismissed.
10. On 8/28/2016, Big Room was designated the registry operator of the .ECO gTLD and on September 9, 2016 Big Room Inc. filed, and was granted, a 90 Day Extension of time to investigate and Oppose “.eco” application serial # 86846214.
11. On December 14, 2016 Big Room Inc. filed USPTO TTABVUE. Proceeding Number 91231750 against .ECO®, following up with its 90 Day Extension of time.
12. On February 7, 2017 Big Room Inc. submitted a forth “.eco” trademark application # 87327563, believing it could now “legitimately” obtain trademark rights to provide “.eco” Domain Registry Services, which was subsequently Rejected – see Activities and Events # 14.
13. On May 2, 2019 Big Room Inc. Withdrew USPTO TTABVUE. Proceeding Number 91231750 and on May 7, 2019, the trademark litigation proceeding was Dismissed w/ Prejudice.
14. On September 4, 2019 Big Room Inc.’s trademark application # 87327563, to legitimize “.eco” Domain Registry Services provided since 2017, was also Refused, Dismissed, or Invalidated by the Office, due to likelihood of confusion with “.eco” mark(s) owned by .ECO®. The USPTO also noted, registrant planet .ECO, “actually does use .ECO in the same stylization as the applicant’s mark….Thus, when viewed in their entireties, the marks are similar in commercial impression.”
15. Subsequently, in March 2020, Big Room Inc.’s fourth trademark application to perform .eco Domain Registry Operator Services was also deemed abandoned and dead by the Trademark Office.

.ECO Registered Trademark Brands

.ECO® registration 3716170, 5851826, 5813887 and 6220615 are federally registered trademarks of planet .ECO LLC. - Source: United States Patent and Trademark Office

• Registration No. 3716170 is .ECO in standard-character form for “Design, creation, hosting and maintenance of internet sites for third parties; Hosting of digital content on the Internet; Providing specific information as requested by customers via the Internet, in Class 42.
• Registration No. 5813887 is .ECO and design for “Computerized database management,” in Class 35.
• Registration No. 5851826 is .ECO in standard-character form for “Advertisement for others on the Internet; advertising and marketing services, namely, promoting the goods and services of others; compilation of advertisements for use as web pages on the Internet; providing and rental of advertising space on the Internet,” in Class 35.
• Registration No. 6220615 is .ECO for “Advertising agency services and Database management.” In Class 35.

Environmental Issues Awareness

planet .ECO® LLC is gathering 1,000,000 signatures on its Wall of Care showcasing people around the globe who CARE about planet earth. It has created a communication platform where people, companies, and organizations can show they CARE, encourage others to CARE, learn how to CARE, and how they can take action to help the environment and combat climate crisis."

Top-Level Domain