Association of National Advertisers
 | |
| Type: | non-profit |
| Industry: | Nonprofit Organization Management |
| Founded: | June 24, 1910 |
| Headquarters: | 708 Third Avenue - 33rd Floor New York, NY 10017 |
| Country: | USA |
| Employees: | 11-50 |
| Website: | ANA |
| Blog: | ANA Blogs |
| LinkedIn: | ANA |
| Key People | |
| Garry Elliot, Chairman Stephen Quinn, Vice Chairman | |
Association of National Advertisers Inc. is a non profit trade organization working to safeguard the marketing and advertising community. It offers marketing, consulting and brand building services to its members. Initially built by 45 companies ANA now consists of more than 400 leading marketing and advertising companies with over 10,000 brands.[1] The services provided by association include legislative leadership, information resources, professional development, business insights and networking opportunities. It has also taken the responsibility of organizing regional meetings and management forums.[2] It also offers sponsorship for for marketing agencies, consultants, media companies, and PR firms.[3]
Community
ANA is comprised of several committees that meet up three to four times a year to exchange views on different issues and discuss case studies. At the moment ANA's committees are:
New York
- Advertising Financial Management.
- Agency Relations.
- Brand Management.
- Business to Business.
- Digital Marketing.
- Legal Affairs.
- Mobile Marketing.
- Multicultural Marketing & Diversity.
- Production Management.
- Research.
- Senior Marketers Think Tank.
- Shopper Marketing.
- Social Media.
- Sponsorship & Event Marketing.
- TV & Video.
Other Regions
- Agency Relations, West Coast Chapter.
- Marketing Financial Management & Procurement, West Coast Chapter.
- Media, West Coast Chapter.
- Social Media, West Coast Chapter.
- Integrated Marketing (Chicago).
- Midwest Marketers.
- Midwest Digital, Social & Mobile.
- New England Marketers.
School of Marketing
To promote marketing and brand development skills ANA offers several courses and training workshops. The current catalog of ANA School of Marketing includes the courses on:
- Fundamentals of Marketing.
- From Insights to Innovation.
- New Product Development.
- Aligning Marketing to Sales.
- Advanced Strategic Marketing.
- Integrated Marketing Communications
- Media Strategy
- Social Media
- Digital Marketing
- Customer Centricity
- Brand Management Fundamentals
- Building Brand Equity
- Advertising Financial Management
- Optimizing Agency Relations
Events
Besides organizing several events and conferences, ANA also participates in industry events. Some of these events are:
- The Strategic Indirect Corporate Sourcing & Procurement Conference held on July 27, 2011.
- ANA Digital & Social Media Conference, July 14, 2011
- ANA Advertising Financial Management Conference, held from 1st to 4th May 2011.
A complete list of conferences and webinars by ANA can be seen here.
External Links
- Complete list of officers.