.pharmacy

Status:	Proposed
Type:	Community
Category:	Health
More information:

.pharmacy is a proposed TLD in ICANN's New gTLD Program. The applicant is the National Association of Boards of Pharmacy. It is a Community Priority Application, and it "is submitting this application with the support of international pharmacy coalitions and national pharmacy associations to ensure that the .PHARMACY gTLD shall serve as a trusted, hierarchical, and intuitive namespace for legitimate Internet pharmacies." The organization is already involved in verifying and accreditating different types of online pharmacies, and its registration policies inted to restrict the sell of domains to such legitimate pharmacies. The domains registered will have to correspond to a registered trademark, service mark, or business name. There is not a clear plan in its application for what to do with generic and geographic names, but the applicant plans to consult its community on these issues.