.garden
| Status: | Proposed |
| Type: | Generic |
| Category: | Lifestyle |
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.garden is a proposed TLD in ICANN's New gTLD Program.
Applicants[edit | edit source]
- Donuts (Brice Maple, LLC)- This is one of the 307 new gTLDs filed by the company. A company was formed by Donuts to file its application for each TLD including Brice Maple, LLC for .garden. Donuts raised $100 million capital from various investors to support its registry business. The company invested $56 million for its application fees alone.[1] Donuts main objective is to operate .garden TLD in accordance with the purpose of the New gTLD Program- to promote competition, innovation and to provide an opportunity for internet users interested in establishing an online identity within .garden TLD. Donuts partnered with Demand Media to provide its back-end registry services.[2]
- Top Level Domain Holdings Ltd. (TLDH)- It is one of 68 applications that the company has filed for on its own behalf.[3] In its application, TLDH presented facts that there is a significant population worldwide engaged in gardening. The company believes that the TLD is beneficial for those involved in the gardening sector to connect with each other and share methods, tips, knowledge and expertise in gardening. The back-end registry services will be provided by its wholly-owned subsidiary company, Minds + Machines. [4]
- Uniregistry, Corp.- The company believes that the .garden TLD is meaningful and beneficial for individuals engaged in the garden sector such as professional gardening suppliers, landscape designers, gardeners as well as garden hobbyists. It will give them the opportunity to create their own identity specific to the type or service, products or contents they are offering for their target audience. Uniregistry plans to operate .garden as a specialized TLD with a flat price for domain names, fixed renewal cost, and no price increase within the first five years of operation. The Internet Systems Consortium (ISC) will handle the company's back-end registry services. [5] Uniregistry is headed by Frank Schilling, a domain name investor. He personally invested $60 million in the company to apply for 54 new gTLDs. [6]