.世界

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	"world, globe, universe"
Manager:	Stable Tone Limited
Registry Provider:	Neustar
Type:	IDN gTLD
Category:	Culture
More information:

.世界 is an IDN gTLD being proposed in ICANN's New gTLD Program. The applicant is Stable Tone Limited.

.世界 是一个国际化通用顶级域名。该域名已被纳入ICANN的新通用顶级域名项目中。申请人为Stable Tone Limited公司。

Application Details

The following is excerpted from the applicant response to question #18:

"Stable Tone Limited is applying to become an ICANN accredited Top Level Domain (TLD) registry for the .世界TLD (.shijie). The .世界TLD is intended to benefit the Chinese-speaking internet users by providing a designated and focused namespace for individuals, entities and businesses to communicate online entirely in their own language – indeed entirely in their own world. The Chinese letters .世界approximiately translate to ‘world’, ‘globe’ or ‘universe’ in English, with meaning of world, universe, globe, space, cosmos, life, atmosphere, realm, system, existence, nature, entity, humankind, business, etc. It is pronounced roughly “She-jee-ay”. The Company intends for .世界 names to be registered and used by anyone interested to communicate online in Chinese language.

The .世界TLD is targeted primarily at potential registrants and Internet users in Mainland China, therefore most of the registrations will be in the Chinese language and Simplified Chinese characters. The Company will allow English language second level registrations, though these are seen to constitute a minority of the domains under management (DUM). The Company will enable registration of secondary level Chinese IDN names in .世界TLD and English language ASCII names, by individuals as well as businesses targeting the Chinese language Internet user. The target market is any individual, entity or business with a desire to reach the Chinese speaking market, mostly in Mainland China. Second level domain names in this TLD will be available through the registrar channel, and will be priced competitively with current gTLD and ccTLD alternatives.

The .世界 TLD will be a ubiquitous Internet space, under control of the Company, to allow the distribution and exchange of information, products and services by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .世界 domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD including, but not limited to, website hosting, SEO, marketing and consulting services. Stable Tone will distinguish .世界 from other spaces which are more narrowly focused, and which are not in Chinese language.

..

The Company was founded by Jason Du, who serves as CEO and Chairman. Mr. Du has more than 14 years of technical and managerial experience in Internet businesses. He is joined by a distinguished set of executives with proven track records of establishing successful Internet businesses both in China and in the USA."

申请细节

Stable Tone Limited 公司正在向ICANN 提出申请，希望将【.世界】申请成为顶级域名。申请方希望【.世界】能为中文互联网用户服务，包括个人，法人以及商业交易，让他们能自如地以中文使用其下的命名空间并在其中进行交流。

【.世界】的主要目标用户在中国大陆。因此，大部分在其下的注册名都将是（简体）中文。尽管数量可能不多，该公司仍会开放使用英文注册的二级用户，并对它们进行管理。同时，该公司将对其用户开放国际化中文二级域名以及以美国信息交换标准码为标准的英文二级域名。该域名下的二级域名将通过域名注册商获得，并将在定价后参与与现有通用顶级域名及国家代码顶级域名的竞争。

【.世界】这一域名将遍布互联网络，并由Stable Tone Limited 公司管理。域名允许在其领域内信息，产品和服务的交换和分布，且不局限于网站，社交网络，邮件以及其他可于域名空间内使用的科技。此外，对域名的辅助服务将提供于网站，SEO（搜索引擎优化），销售以及咨询产业。Stable Tone 将致力于使【.世界】从其他局限性大且非中文的“空间”中脱颖而出。

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