.ceo
| Status: | Proposed |
| Registry Provider: | Neustar |
| Type: | Brand TLD |
| Priority #: | 206 - CEOTLD Pty Ltd |
More information: 
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.ceo is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is CEOTLD Pty Ltd.[1]
Application Details[edit | edit source]
The following is excerpted from the applicant response to question # 18:
"The mission⁄purpose of the .ceo TLD is to establish a cohesive, clear, dedicated and immediately identifiable online identity, experience, and sales channel for CEOTLD Pty Ltd.
CEOTLD Pty Ltd. will combine PeopleBrowsr’s Kred’s influence and outreach measurement, real world rankings and other information feeds to provide comprehensive information for, by and about the CEO community and its members.
CEOTLD Pty Ltd. is excited to have the opportunity to take a lead in this new, expanded Internet environment as one of the first brand TLDs. The .ceo TLD enables us to offer our cutting edge technology products to individuals, brands, locations and industries in a clearer way than is currently possible. It will bring CEOTLD Pty Ltd.’s online presence together into one clear channel of communication and experience, thus clearly distinguishing the company and its products from competitors .. All registrations in the .ceo TLD will be controlled by CEOTLD Pty Ltd. to protect and prevent abuse of CEOTLD Pty Ltd.’s valuable commercial reputation.
The .ceo TLD will allow individuals within the CEO Community to connect and share information about their professional and personal interests and their achievements. The .ceo TLD will also allow individuals outside the CEO Community to discover and interact with members of the community. Finally, individuals can discover the most influential CEOs within specific industries. Interactions with the CEO Community will assist in building brand loyalty.
By providing a space in which Internet users can feel confident about the legitimacy of the information they seek, the .ceo TLD will promote awareness of and contribute to a broader confidence in content within .ceo. The naming convention that will be employed in the .ceo TLD (for example, individual.ceo, places⁄location.ceo, or industry.ceo) will enable online users to find the information they seek more quickly and reliably while reducing confusion. .. The .ceo TLD will make our CEO sites easily found and accessible to all of the people within the CEO Community, including current and former CEOs and people who belong to CEO clubs and organizations. Individual .ceo TLD pages will also be viewable by anyone interested in the CEO Community.
Due to our exclusive registration policy and the rights protection mechanisms described in this application, CEOTLD Pty Ltd. intends that online users will be more reasonably assured that information obtained on .ceo sites is legitimate and can be trusted."[2]
Contract Signed[edit | edit source]
On 07 November 2013, CEOTLD Pty Ltd received a Registry Agreement signed by ICANN for .ceo after passing all the required processes needed to become a Registry Operator for the string.[3]
References[edit | edit source]
- ↑ Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- ↑ Application Download, gTLDresult.ICANN.org Retrieved 14 Feb 2013
- ↑ Registry Agreements, ICANN.org Retrieved 08 Nov 2013