.new

Status:	Contract Signed
Type:	Generic
Category:	Commerce
More information:

.new is a proposed TLD in ICANN's New gTLD Program. The applicant is Google (Charleston Road Registry Inc.).

Application Details

The following is excerpted from the applicant's response to question #18:

"The proposed gTLD will provide the marketplace with direct association to the term, ʺnew.ʺ The mission of this gTLD, .new, is to provide a dedicated domain space in which registrants can enact second-level domains that position content as ʺnew.ʺ This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes from enterprises, small businesses, groups or individuals seeking to associate with the term ʺnew.ʺ Charleston Road Registry expects these uses may include but are not limited to applications such as media (tv show.new, author name.new) and marketing campaigns (cheerios.new, shampoo.new).

Charleston Road Registry believes that given its wide variety of uses, the .new gTLD will best add value to the gTLD space by remaining purely open and unencumbered by registrant restrictions. There will, therefore, be no restrictions on second-level domain name registrations in the proposed gTLD, .new.

Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars. Domain names within the proposed gTLD will be available to the general public for registration and use."

Contract Signed

On 30 January 2014 Google received a Registry Agreement signed by ICANN for .new after passing all the required processes needed to become a Registry Operator for the string.