.chrome

Status:	Proposed
Registry Provider:	Google
Type:	Brand TLD
Priority #:	385 - Google (Charleston Road Registry Inc.)
More information:

.chrome is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Google (Charleston Road Registry Inc.)

Application Details

The following is excerpted from the applicant's response to question #18:

"The proposed gTLD will provide Google with direct association to its trademarked term, ʺchrome,ʺ which refers to the Google Chrome operating system and freeware web browser. Google Chrome had over 200 million active users as of fall 2011. The mission of this gTLD, .chrome, is to provide a dedicated domain space in which Google can enact second-level domains that offer content, products and⁄or services that develop or promote the Chrome ecosystem. Specifically, the new gTLD will provide Google with greater ability to categorize its present Chrome locations online and provide a more recognizable, branded, trusted web space to the general Internet population.

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Charleston Road Registry believes that given its intended use by Google, the .chrome gTLD will best add value to the gTLD space by remaining completely closed for the sole use of Google.

Second-level domain names within the proposed gTLD are intended for registration and use by Google only, and domain names under the new gTLD will not be available to the general public for purchase, sale, or registration. As such, Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct as Google is intended to be the sole registrar and registrant."