.maif

Status:	Proposed
Registry Provider:	Verisign
Type:	Brand TLD
More information:

.maif is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Mutuelle Assurance Instituteur France (MAIF).

Application Details

The following is excerpted from the applicant's response to question #18:

"The new .maif gTLD will operate as a restricted registry, in which Mutuelle Assurance des Instituteurs de France (MAIF) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .maif gTLD will be used by MAIF as an authoritative internet space to provide information and resources in relation to its insurance products and services to consumers in a way that promotes confidence, brand reputation, convenience and utility. Second and third level domains can then be utilised in order to differentiate MAIF from its competitors, promote its values and to provide topic⁄interest-specific information, with internet users assured of brand authenticity.

MAIF is a French mutual society insurance founded by and for its members in 1980, with a number of subsidiaries including Filia-MAIF (for customers who share the values of MAIF but whose professions do not allow them to join MAIF as a member), Parnasse-MAIF (life insurance) and Atlantis Seguros (the Spanish subsidiary of MAIF). MAIF has its headquarters in Niort, France, with over 6,000 employees. MAIF is a leading insurance provider in France with strong reputation in car insurance, daily life and home insurance products. The non-life insurance sector of MAIF had over 2 million members (as at 31 December 2010) with over EUR 2,361 million in contributions. For the year ending on 31 December 2010, the life insurance activity of MAIF grew over 20% in 2010 with MAIF administering over EUR 12,446 million in assets. MAIF is one of the largest car and home insurers in France (based upon the number of insured cars and properties) and is the 2nd biggest life insurer.

MAIF aims to provide quality customer service and has been awarded several prizes including the first prize for client relations in the insurance sector for the 8th time consecutively since 2003. This prize is awarded on the basis of a client satisfaction survey organized each year by Taylor Nelson Sofrès and Bearingpoint. MAIF was also ranked at the top of the list of most appreciated companies by its customers in 2007, a classification drawn up by the Net Management Journal and has been ranked at the top of the Relationship Score since 2004, classification drawn up by the ‘Association des Agences Conseil en Communication’. MAIF is committed to its role as a proactive insurance company and in this regard, consumer trust and continuous innovation are paramount considerations in all its activities."