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.bauhaus

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Revision as of 23:46, 16 February 2013 by Andrew (talk | contribs)
Status: Proposed
Registry Provider: KNIPP
Type: Brand TLD
Priority #: 377 - Werkhaus GmbH

More information:

.bauhaus is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Werkhaus GmbH.[1]

Application Details

The following is excerpted from applicant's response to question #18:

"You have to take risks if you want to shape the future. WERKHAUS GmbH as a part of the BAUHAUS Group has always known this. Thatʹs why our corporate values include a willingness to take risks and pioneering spirit. More than 50 years ago, it was us that brought the do-it-yourself idea to Germany. Anyone looking for tools or construction materials at that time would have to traipse from one specialist shop to another. With an innovative concept, BAUHAUS introduced relaxed shopping under a single roof. Eventually, this pioneering spirit asserted itself throughout Europe and has since found many imitators. As the ʺOriginalʺ BAUHAUS is still one of the best in Europe. That means that private customers, craftsmen and small businesses not only in Germany but also in Austria, Bulgaria, Croatia, the Czech Republic, Denmark, Estland, Finland, Hungary, Iceland, Norway, Slowenia, Spain, Sweden, Switzerland and Turkey find a broad range of quality products. And BAUHAUS is still on the look out for new locations.

..

We are not intending to sell domains to third parties. We will be 
deciding to offer the second level domains based on our business 
requirements and priorities. Requesters do not have a right to a 
particular domain.

Additionally, BAUHAUS will have its own registration policies to assign 
second level domains. We will also have policies to maintain content 
integrity that will not proliferate to domains that are not relevant."[2]

References