.fit
| Status: | Active |
| Date Implemented: | 29 April 2015 |
| Type: | Generic |
| Category: | Health |
| Priority #: | 1336 - Minds + Machines |
More information: 
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.fit is an active TLD in ICANN's New gTLD Program. Minds + Machines manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 06 January, 2015.[1]. General Availability, (on a first come, first serve basis) for the TLD begins 29 April 2015. [2]
Positioning Statement[edit | edit source]
Get your website in shape with a .fit domain name, the best way to quickly connect your brand to the global fitness community. Whether you’re a gym, a fitness clothing brand, a supplement maker, a personal trainer, an equipment vendor or any other company in the fitness market, a .fit domain offers you a short, memorable way of linking your brand with the one thing all of your customers want: being fit.
Benefits[edit | edit source]
.Fit domain names are the easiest way to give your web presence an immediate, hip, and unique branding upgrade.
Applicants[edit | edit source]
Top Level Domain Holdings Ltd., .fit is one of the 68 applications that has filed for on its own behalf. Its wholly-owned subsidiary Minds + Machines will provide back-end registry solutions.[3] This applicant submitted a Public Interest Commitment, which can be downloaded here.
Previous Applicants[edit | edit source]
Famous Four Media withdrew it application in June 2013, due to a partnership and revenue-sharing model between itself and TLDH.[4][5]
References[edit | edit source]
- ↑ Delegated String, ICANN.org Retrieved 28 Apr 2015
- ↑ http://domainnamewire.com/2015/04/27/new-tlds-this-week-video-fit-and-sale/. Domainnamewire.com. Retrieved 28 Apr 2015
- ↑ gTLD Application Update 92 applications submitted, TLDH.org
- ↑ Famous Four Media Wins Three New gTLD Contention Sets, DomainIncite.comPublished & Retrieved 25 June 2013
- ↑ TLDH and Famous Four Ink New gTLD Revenue Sharing Deal, DomainIncite.comPublished & Retrieved 26 June 2013