.bom

Status:	Proposed
Language:	Portuguese
Translates to:	"good"
Registry Provider:	NIC.br
Type:	Brand TLD
More information:

.bom is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Núcleo de Informação e Coordenação do Ponto BR - NIC.br, the registry for the .br Brazilian ccTLD. The string translates from Portuguese as "good".

Application Details

The following is excerpted from applicant response to question #18:

"We have a positive thinking of life. For us the weather is beautiful even when it rains, people should be always happy and the human being in harmony with the nature… For us the glass is always half full! This is because we always look to the good side of the life and this good side is what we want to promote in the new generic top level domain .bom*.

Everything that you could think about has a good side when aggregated with bom (good) word. A simple man can be excellent as a good man, another person can be have quality in if has a good health or a news can be extreme favorable when it comes as a good news. Indeed, the applications for bom*⁄good can be infinities.

Spreading the .bom (good) across the web we will contribute to a better Internet. We will promote everything what is good… Good food, good shoes, good living and even good brands. The .bom (good) domain will be a prefix of those good products, services and, why not, styles.

..

.bom will be standing on the shoulders of the .br registry, carrying its widely known reputation and service-levels that made it the registry of choice of the vast majority of brazilian Internet presence.

Registration will be open to all law-abiding citizens or organizations to perform lawful and non-abusive activities using such domains, with registrations periods from 1 to 10 years."