.esurance

Status:	Proposed
Registry Provider:	Afilias
Type:	Brand TLD
More information:

.esurance is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Esurance Insurance Company.

Application Details

The following is an excerpt from the applicant's response to question #18:

"The .ESURANCE gTLD registry will be a standard, not a community-based, registry. The .ESURANCE gTLD registry will be a standard registry restricted to ESIC and potentially its qualified subsidiaries, affiliates or business partners having the Required License (as defined below). The registry will be closed to registrants who do not have a formal, written trademark license agreement from the ESIC affiliate which owns the ESURANCE mark, specifically allowing the registration of a second level domain name in the .ESURANCE gTLD registry (the “Required License”). There will be no market for second level registrations outside of registrants which are affiliated with ESIC and⁄or which have the Required License.

ESIC, together with its affiliates, is a leading online insurance company serving the wide-ranging needs of more than 509,000 current policyholders across the United States. ESIC’s affiliate, Esurance Insurance Services, Inc. (“EIS”), currently holds the intellectual property assets for ESIC and its subsidiaries and through which it operates a powerful, flexible technology platform, including the EIS website, that provides cutting-edge service to its customers across a wide range of insurance offerings including, but not limited to, cars, apartments, homes, recreational vehicles, motorcycles, boats, and other personal property."