.toray

Status:	Proposed
Registry Provider:	ARI Registry Services
Type:	Brand TLD
Priority #:	497 - Toray Industries, Inc.
More information:

.toray is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Toray Industries, Inc.

Application Details

The following is excerpted from the applicant's response to question #18:

"The TLD is intended to benefit Internet users by enabling Toray Industries, Inc. (hereinafter referred to as ʺThe Companyʺ) to communicate more easily and effectively with all Internet users, and particularly with The Companyʹs numerous customers, employees and affiliates. The TLD will become a supporting branding, technology and services platform for The Companyʹs mission and its businesses.

The Company is a long established and well-known multinational corporation, with a history spanning more than 86 years. It was founded in 1926 as ʺtoyo rayonʺ and has changed its corporate name to the present corporate name in 1970. Its headquarters are located in Tokyo, Japan. The Company is currently comprised of a group of 226 subsidiaries. The Company undertakes business in over 23 countries with a total workforce of 38,740 employees (as of March 31, 2011, consolidated basis).

The Company develops its business globally in manufacturing, processing and sale of fibers and textiles, plastics and chemicals, IT-related products, carbon fiber composite materials, environment and engineering business, and life science. In addition, The Company is considered to be one of the leading companies especially among businesses dealing with fibers and textiles, in addition to carbon fiber composite materials. The net sales for the fiscal year ended March 31, 2011 were up to JPY1,539,700,000,000 (consolidated basis).

The Company has established a long term, sustainable vision for the development of its business and its strong internet presence, along with technologies such as the World Wide Web and email, are central to this development. This is also reflected by the Company’s domain portfolio, of over 350 domains. The Company envisions that the .TORAY TLD and the domain names registered under it will provide a great opportunity to interact online with current and potential customers and stakeholders.

The brand ʺTORAYʺ is the name of the company itself and is a well known multinational corporate brand. This brand was established in 1963, and has continuously been used as its corporate symbol. The Company has registered this corporate brand in over 140 countries and⁄or trademark jurisdictional regions, and there are over 140 domain names whose host name contains the string ʺtorayʺ. This corporate brand serves to clearly remind general customers of the companyʹs goods and services.

The .TORAY Registry will provide an Internet space, under the control of The Company, to allow for the distribution and exchange of information among The Company and its stakeholders by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .TORAY domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, SEO, marketing and consulting services.

The Company initially intends to reserve all names within the TLD for itself, and to primarily use any of those domain names for promotional and navigational purposes relating to The Companyʹs online presence and⁄or provision of goods and services."

Top-Level Domain