.kinder

Status:	Proposed
Registry Provider:	Neustar
Type:	Brand TLD
More information:

.kinder is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Ferrero Trading Lux S.A.

Application Details

The following is excerpted from the applicant's response to question #18:

"Kinder is a brand leader in the Confectionery market and it is present in more than 100 countries worldwide. Kinder was created in 1968 as a division of the Ferrero Group with the original mission of developing products targeting “mothers” and specifically dedicated to children. The Ferrero Group is, a leading manufacturer of chocolate and other confectionery products including Nutella, Ferrero Rocher and Tic Tac mints.

A private companies’ group founded by the confectioner Pietro Ferrero in 1946 in Alba, Piedmont, Italy, it is still owned by the Ferrero family We operate with more than seventy affiliated companies (including thirty-eight business units, eighteen production plants and three social enterprises) in more than one hundred countries worldwide. The Group employs 21,736 people worldwide and our Net Sales in the financial year ended August 2010 were in excess of 6.6 billion Euro, representing an increase of 4.3% over the previous year, with an EBT of 893 million Euro.

Ferrero strongly believes and invests in research and development and innovation and we have recently been focusing on energy-efficient installations in Italy, Germany, Poland and Belgium. We are also contributing to the development of some of the poorest areas in the world through our Social Enterprises.

We pride ourselves on prioritising high quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for our customers who are always at the centre of our strategy. We care about hygiene, the environment, social issues and the local communities in which we have a presence . Above all, we are ‘glocal’ – we think globally and act locally.

Kinder has a wide range of products marketed mainly in 6 different categories: snacks, tablets, bakery, chilled products, eggs with surprise and novelties. Main powerbrands under Kinder “umbrella” are: Bueno, Chocolate, Surprise, Joy, Milkslice, Pinguì and Délice. The .Kinder registry will be a standard, not a community-based, registry

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.Kinder names may not be delegated or assigned to external organizations, institutions, or individuals."