.athleta

Status:	Proposed
Registry Provider:	Neustar
Type:	Brand TLD
Priority #:	1666 - The Gap, Inc.
More information:

.athleta is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is The Gap, Inc.

Application Details

The following is excerpted from the applicant's response to question #18:

"The Gap, Inc. (“Gap Inc.”) is a leading global retailer serving the needs of consumers around the world through its five brands – Gap, Banana Republic, Old Navy, Athleta, and Piperlime. Gap Inc. has 134,000 employees and stores or franchises in 31 different countries. Gap Inc.’s products are available for purchase online to consumers in over 90 countries, and Gap Inc. content is accessible in the .COM gTLD and the .CA, .CN, .EU, and .JP ccTLDs.

Through a unified corporate approach, Gap Inc. intends to submit five gTLD applications for the strings .GAP, .BANANAREPUBLIC, .OLDNAVY, .ATHLETA, and .PIPERLIME, collectively the Gap Inc. Family of gTLDs.

Gap Inc.’s brands are among the company’s most valuable assets. The protection and growth of the Athleta brand is of paramount importance to Gap Inc. in all aspects of its operations, including on the Internet. Operating the brand as a gTLD is expected to be an important part of its digital strategy in the future.

Gap Inc. will be analyzing and evaluating other .BRAND gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to most effectively serve and enhance Gap Inc.’s online strategy as a leading global retailer. With regard to the Athleta brand, Gap Inc. maintains operations in the following segments:"